Digital Marketing Executive

4 weeks ago

Chennai, Tamil Nadu, India Fusion Innovative Full time
Job Description

About Us:

Fusion is a fast-growing SaaS company revolutionizing the hospitality industry with intelligent solutions for restaurant management, POS systems, and digital ordering. We empower hospitality brands to grow with seamless technology thats reliable, scalable, and easy to use.

Role Overview:

We are seeking a results-driven and creative Digital Marketing Executive to join our growing team. In this role, you will be responsible for planning, executing, and optimizing digital marketing strategies that enhance brand visibility, generate high-quality leads, and drive customer engagement. The ideal candidate will have hands-on experience across SEO, social media, content marketing, branding, and lead generation.

Key Responsibilities:

- SEO & SEM:

- Conduct on-page and off-page SEO optimization to improve organic search rankings.
- Manage and optimize Google Ads and other paid campaigns to ensure ROI.

- Lead Generation:

- Create and implement strategies for inbound lead generation using email marketing, landing pages, and targeted campaigns.
- Work closely with the sales team to align marketing efforts with business goals.

- Branding & Content:

- Develop and maintain a unified brand messaging strategy, ensuring consistency across all digital platforms and customer interfaces.
- Create, curate, and manage content for blogs, newsletters, and websites.

- Social Media Management:

- Manage social media channels (LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.) and increase engagement and following.
- Plan and schedule content calendars with a focus on thought leadership and customer engagement.

- Analytics & Reporting:

- Monitor performance metrics across platforms using tools like Google Analytics, Search Console, and HubSpot (or similar tools).
- Prepare monthly reports and insights to guide marketing strategy.

- Collaboration:

- Work closely with the design, product, and sales teams for campaign alignment.
- Coordinate with external agencies/freelancers when needed for campaigns or creatives.

Key Requirements:

- Bachelors degree in Marketing, Business, or a related field.
- 25 years of experience in Digital Marketing.
- Strong understanding of SEO/SEM, Google Ads, LinkedIn campaigns, and other digital tools.
- Experience in content creation, email marketing, and lead generation.
- Proficiency in tools like Google Analytics, SEMrush/Ahrefs, Mailchimp, HubSpot, etc.
- Excellent written and verbal communication skills.
- A creative mindset with strong analytical abilities.

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