Lead - Creative Content

Job Description About Us:- 21K School, promoted by Bangalore-based Mindreflex Technologies Private Limited, is Asia's largest online school, offering virtual education to over 7,500 students across 72 countries. At 21K School, we're not just building an online school; we're building the future of education. We believe every student deserves a personalized, world-class learning experience, regardless of location. We are rapidly expanding and creating new market segments to fuel growth that is in line with our mission. More at www.21kschool.com Job Title: Lead - Creative Content Location: Indiranagar Bangalore, India (Work from Office) Reporting to: Head Revenue Experience: Minimum 8-12 years of experience in creative content development and/or content leadership with 3-5 years of team leadership and people management experience Key Responsibilities:- Creative Strategy & Vision Develop and articulate a compelling creative content strategy aligned with 21K School's brand,mission, and business objectives Establish a clear creative vision that differentiates 21K School's content in the educational marketplace Optimize content for different formats and platforms (long-form, short-form, social, website, email, etc.) Develop content series, campaigns, and thematic collections Balance quality with production velocity and cost efficiency Team Leadership & Development Build, mentor, and manage a high-performing creative team (writers, videographers, designers,editors, producers) Plan seasonal content and timely cultural moments relevant to education Manage content backlogs and production priorities Video Content & Production Develop a comprehensive video content strategy across formats (explainer videos, testimonials,tutorials, documentaries, vlogs, etc.) Direct video production including concept development, scripting, shooting, and post-production Oversee video editing, animation, graphics, and visual effects to achieve high production quality Explore emerging video formats and platforms (YouTube Shorts, TikTok, Reels, etc.) Written &Educational Content Develop high-quality written content including blog posts, case studies, whitepapers, guides, and articles Ensure content is educationally sound, accurate, and aligned with pedagogical principles Create content that addresses audience questions, pain points, and learning goals Cross-Channel Content Distribution Develop content distribution strategy to maximize reach and engagement across channels Coordinate content launches and promotional campaigns Ensure consistent messaging while optimizing for platform-specific best practices Leverage content repurposing to maximize ROI on content production Measure content performance across channels and optimize distribution Coordinate with marketing and social teams on content promotion Data Analytics & Performance Optimization Establish content KPIs and metrics (views, engagement, shares, conversions, retention, etc.) Generate comprehensive content performance dashboards and reports Conduct content audits and analyze which content types drive the most business value Track audience feedback and sentiment across content Provide insights and recommendations for content optimization Stakeholder Collaboration & Communication Partner with product team to communicate product benefits and use cases through content Collaborate with customer success and support teams to incorporate user stories and testimonials Work with research and data teams to identify insights that should be shared with audiences Coordinate with partnerships and business development on co-created content Communicate content strategy and performance to executive leadership Support sales team with case studies and customer stories Share content insights with marketing and product teams to inform broader strategies Represent 21K School's brand through content at conferences and thought Creative Tools & Technology Evaluate and implement creative technology and production tools Stay current with emerging content creation platforms and tools Manage creative asset library, digital asset management, and content organization Establish brand asset guidelines and ensure accessibility of creative resources Optimize workflows through technology integration and automation Train and support team members on creative tools and best practices Budget for creative tools, software, and production resources Required Qualifications :- Experience:- Minimum 8-12 years of experience in creative content development and/or content leadership Minimum 3-5 years of team leadership and people management experience Proven track record of developing and executing successful content strategies Experience in EdTech, education, media, or content-driven organizations Demonstrated ability to produce high-quality content across multiple formats (video, written, visual, interactive) Experience managing large-scale content production and editorial operations Background in building and leading creative teams from the ground up Portfolio demonstrating diverse, high-quality creative work Skills & Competencies:- Exceptional storytelling and narrative development abilities Strong creative direction and artistic vision Proficiency with video production, editing, and multimedia tools (Adobe Creative Suite, Final Cut Pro, DaVinci Resolve, etc.) Expert-level writing and editing skills with ability to tailor voice for different audiences Understanding of SEO, content marketing, and digital distribution Collaborative leadership style with strong interpersonal skills Education:- Bachelor's degree in Communications, Journalism, Marketing, Media, Filmmaking, or related field Advanced degree or specialized certifications in content strategy, creative direction, or media production is a plus Preferred Qualifications:- Experience in EdTech or online education content development Background in documentary filmmaking or narrative storytelling Experience with international or multi-language content production Knowledge of pedagogical principles and educational content best practices Adaptability: Comfort with rapidly evolving content landscape and willingness to experiment with new formats Attention to Detail: Meticulous approach to quality, consistency, and brand standards Collaborative Spirit: Ability to work across teams and incorporate diverse perspectives Entrepreneurial Mindset: Ownership mentality and drive to innovate and improve Communication Excellence: Clear articulation of creative vision and strategy to stakeholders Resilience: Ability to handle creative feedback, iteration, and constructive criticism Curiosity: Genuine passion for learning, exploring new ideas, and staying current with trends Team & Budget Responsibility Team Size: 6-12+ direct reports (writers, videographers, designers, editors ,producers, content managers) Content Channels: Website, blog, YouTube, social media, email, educational platforms, partnerships, and emerging channels Content Production Volume: 15-30+ content pieces per month across all formats Production Scope: Video, written, visual, interactive, audio, and multimedia content Performance Metrics:_ Success in this role will be measured by: Content Output Volume and production velocity Content Quality Scores and audience reception On-Time Delivery of content against calendar Content Reusability and repurposing efficiency Team Utilization and productivity metrics Audience Engagement Metrics Views, Clicks, and Impressions across content Engagement Rate (likes, comments, shares, interactions) Thought Leadership metrics and media mentions Cross-team Collaboration scores Compensation & Benefits:_ Competitive salary based on experience and qualifications Performance-based bonus tied to content KPIs and business impact (typically 20-30% of base salary) Comprehensive health, wellness, and insurance benefits Stock options or equity participation Professional development and creative training budget Career advancement opportunities to C-suite or executive leadership Exposure to board and strategic planning Travel Requirements Estimated 5-10% travel for content shoots, conferences, team meetings, and user research Occasional travel to meet with production partners and content subjects Work Environment:_ Opportunity to shape brand narrative and company culture Fast-paced, growth-focused organization Community of passionate educators and learners Ideal Candidate Profile:_ The ideal candidate is a creative leader who: Has built and led successful creative teams that produce exceptional work Demonstrates a portfolio of diverse, high-quality creative content across formats Combines artistic vision with strategic business thinking Is passionate about education and inspired by the impact of learning Brings experience from competitive creative environments (agencies, media companies, content studios) Why Join Us - Be part of Asia's largest online school, making real impact in education - Work with a passionate and mission-driven team - Fast-paced, dynamic, and inclusive work culture - Opportunity to innovate and lead high-impact initiatives Ready to Support, Solve, and Succeed Join us at 21K School and help us shape the future of educationone meaningful interaction at a time. How to Apply :- If you are a motivated and organized individual with excellent communication skills, please submit your resume and cover letter to [Confidential Information] We look forward to hearing from you