Lead – Creatives and Content Marketing

2 days ago

Bengaluru, Karnataka, India Getinz Techno Services Full time US$ 60,000 - US$ 1,20,000 per year

Job Title: Lead – Creatives and Content Marketing
Experience: [8-13 Years]
Location:Bangalore/Fulltime

About the Company:
  Our client is a leading company in the EdTech industry that offers industry-focused online courses through a cohort-based learning model. They are committed to building innovative solutions and are seeking talented professionals to join their growing team 

Role Overview:
 We are seeking a dynamic and visionary Lead – Creatives and Content Marketing to head our creative and content teams.
 This role will shape Growth School's brand voice, drive storytelling across channels, and deliver impactful campaigns that boost user acquisition, engagement, and retention.

If you thrive at the intersection of creativity, strategy, and data-driven marketing — this opportunity is for you.

Key Responsibilities:

Creative Leadership  

  • Develop and execute a holistic creative strategy aligned with Growth School's brand vision and business goals.

  • Lead, inspire, and manage a multidisciplinary team of designers, copywriters, video editors, and content strategists.

  • Oversee the creation of high-impact marketing assets — videos, landing pages, social media content, ads, email campaigns, etc.

Content Marketing Strategy  

  • Own the end-to-end content marketing strategy for user acquisition, engagement, and retention.

  • Create compelling narratives around Growth School's offerings, learner success stories, and industry insights.

  • Plan and execute content calendars across blogs, newsletters, social media, and thought leadership initiatives. 

Brand Building  

  • Ensure brand consistency and creative quality across all touchpoints.

  • Collaborate with product, growth, and community teams to amplify brand messaging and user experience.

Performance & Analytics  

  • Define and track KPIs for creative and content initiatives (traffic, engagement, conversion, brand recall, etc.).

  • Leverage data-driven insights to optimize creative strategies for maximum impact.

Innovation & Trends  

  • Stay updated on trends in ed-tech, content marketing, and digital storytelling.

  • Experiment with new content formats (interactive content, podcasts, webinars, etc.) to engage diverse audiences.

Requirements  

  • 8+ years of experience in creative leadership and content marketing, preferably in a high-growth B2C or ed-tech environment.

  • Proven track record of building and scaling creative/content teams and executing successful marketing campaigns.

  • Strong portfolio showcasing creative direction, brand storytelling, and content innovation.

  • Deep understanding of digital marketing channels (social, email, video, SEO, paid media, etc.).

  • Excellent leadership, communication, and project management skills.

  • Data-driven mindset with proficiency in analytics tools.

  • Passion for education, technology, and building impactful brands.


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