Head Of Performance Marketing

Head of Performance Marketing - B2C US Market Location Mohali Chandigarh On-site Department Marketing Employment Type Full-time Shift U S Pacific Hours Night Shift in India About Us We are a fast-growing US Solar Energy solutions provider transforming how homeowners adopt clean energy Our marketing engine is the core revenue generator and we are looking for a proven Performance Marketing Leader to take it to the next level This role will directly own US-market customer acquisition and scale profitable growth across paid media funnel optimization and data-driven decision-making Role Overview As the Head of Performance Marketing - B2C you will be responsible for turning marketing into a predictable scalable revenue engine You will define strategy lead execution build a high-performance team and drive measurable growth across Meta Google and additional US acquisition channels This role works closely with US Sales leadership and the Founder to ensure the highest quality solar leads that convert into appointments and revenue Requirements Requirements 10 years of experience in digital performance marketing with proven lead generation outcomes 5-8 years of B2C marketing experience preferably in high-velocity consumer acquisition Mandatory Proven success executing US Market performance campaigns Demonstrated ownership of large monthly media budgets with strong ROI delivery Hands-on expertise with Meta Ads Google Ads Google Analytics CRMs and Landing Page builders Experience in startup or hyper-growth environments where rapid experimentation is critical Strong analytical mindset with proficiency in funnel metrics CAC CPS LTV cohorts unit economics Excellent communication stakeholder alignment and leadership collaboration with US teams Strategic thinker with execution excellence bias toward speed experimentation accountability Comfortable working U S Pacific Hours Night Shift in India Key Responsibilities Strategy Leadership Own performance marketing strategy aligned with US revenue targets and CAC LTV goals Plan channel mix budgets pacing and performance KPIs CPL CPS CAC ROI Build lead a team across media buying content creative analytics and marketing ops Performance Marketing Execution Execute and optimize Meta Google Ads high-velocity US lead generation campaigns Launch new channels such as YouTube TikTok Programmatic and Affiliate partnerships Design scale full-funnel performance from ad landing page booked appointment Funnel Optimization Improve conversion rates via CRO A B testing remarketing and sales feedback loops Manage tracking attribution and reporting across CRM analytics platforms Ensure real-time insight into spend efficiency and unit economics Brand Presence Creative Oversee website performance landing pages UX and brand messaging Drive creative development for ads videos and customer-facing assets Manage agency vendor relationships while keeping core strategy in-house Execution Excellence Create playbooks SOPs dashboards and scalable processes for reliable growth Collaborate closely with US sales to refine targeting and improve lead quality Benefits Benefits Competitive Compensation - Attractive salary package with performance-based incentives Global Exposure - Direct collaboration with U S leadership and cross-border teams Career Growth - Clear progression path toward senior leadership roles in a fast-scaling company Impact-Driven Work - Be part of the renewable energy sector and contribute to sustainability Professional Development - Opportunities to lead cross-functional projects implement global best practices and upskill through learning initiatives Collaborative Culture - Work with driven talented peers in an inclusive and supportive environment Work Stability Vision - Join a company with strong long-term growth plans and a mission-driven culture Leadership Autonomy - Freedom to design and execute operations strategies with the trust of global leadership Recognition Rewards - Regular acknowledgment for high performance and impact delivered