PPC Marketing Specialist

2 weeks ago

Mumbai, Maharashtra, India Careerfit Ai Full time
Job Description

Key Responsibilities:

- Plan, develop, and execute PPC campaigns on platforms includingGoogle Ads, Facebook, Twitter, LinkedIn, and other relevant channels.
- Manage and optimize budgets to achieve maximum ROI and ensure campaigns remain cost-effective.
- Monitor and analyze performance metrics (CPC, CTR, Conversion Rate, etc.) to ensure goals are met and exceeded.
- Collaborate with internal teams to align PPC campaigns with overall marketing objectives and strategies.
- Conduct market and competitor research to identify new opportunities for growth and optimization.
- Prepare detailed reports on campaign performance, including ROI, revenue generation, and other key metrics.
- Implement A/B testing strategies to continuously improve ad performance and conversion rates.
- Stay up-to-date with the latest industry trends, tools, and best practices in PPC advertising.

Key Requirements:

- 3-4 yearsof proven experience inPPC marketingacross platforms likeGoogle, Facebook, Twitter, LinkedIn, etc.
- Strong expertise in handling campaign budgets and optimizing forROIand revenue generation.
- Hands-on experience with analytical tools such asGoogle Analyticsand other tracking tools.
- Proficiency in creating and managing ad campaigns, keyword research, bid management, and ad copy optimization.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced environment with a focus on results.

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