
PPC Expert
3 weeks ago
PPC Expert (Google & Meta) - FMCG & D2C Focus
Location: Mumbai
Job Type: Full-time
We are seeking an experienced PPC Expert with strong expertise in Google Ads and Meta
campaigns, specifically for a FMCG and D2C brand. The ideal candidate will have a proven
ability to drive results through paid search and social advertising, optimizing campaigns for
maximum ROI.
Responsibilities:
• Develop and execute PPC strategies for Google and Meta platforms tailored to
FMCG and D2C goals.
• Conduct audience segmentation and optimize campaigns through A/B testing,
keyword analysis, and ad copy adjustments.
• Track, measure, and report campaign performance using tools like Google Analytics
and Meta Ads Manager.
• Manage PPC budgets efficiently across channels to maximize campaign results.
• Collaborate with cross-functional teams to align paid media strategies with broader
marketing objectives.
Requirements:
• 3+ years of PPC experience with Google Ads and Meta Ads in FMCG or D2C sectors.
• Strong proficiency in campaign optimization, analytics, and reporting tools.
• Expertise in keyword research, bid management, and ad copy creation.
• Familiarity with audience segmentation, budget management, and performance
forecasting.
• Bachelor's degree in Marketing or related field; certifications in Google Ads/Meta
Ads a plus.
Benefits:
• Competitive salary and Professional development opportunities
If you're a results-driven PPC expert ready to impact FMCG and D2C campaigns, we
want to hear from you.
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