Assistant Brand Manager

10 hours ago

Bengaluru India ITC Limited Full time

Job Description

About Us

Responsibilities -

- New Product/ Product Extension Planning, Development and Launch : Gather inputs from market research, consumer insights for preparation new product brief.
- Assist the Senior Brand Manager in preparing the product brief.
- Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team and conduct field visits to validate the results of CPT.
- Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc.) for the new product launch
- Brand Communication, Development and Execution : Prepare communication brief detailing the need for brand communication, priority market and target segment for communication.
- Work with performance marketing team to understand the assets requirements and develop creatives to run on digital channels for on-platform and off-platform performance marketing.
- Digital Media Presence: Manage and grow the presence on digital media channels (Facebook, Instagram, LinkedIn, Website etc.)
- Develop and execute comprehensive social media strategies including influencer collabs, digital campaigns etc. aligned with brand's objectives
- Packaging Development : Analyze the market research data on new packaging trends in the market (if, required)
- Prepare packaging brief covering brand positioning, priority market and socio-economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the product.
- Brand Plan Review : Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis
- Prepare the brand review presentation basis the variance analysis
- Media Activation : Plan and prepare the brief for event activation
- Identify agencies for event activation, negotiate contract terms with the agencies and planning execution of various events.

Requirements

Skills -

- Knowledge of brand management (product, price, promotion, placement)
- Knowledge of statutory compliance related to the category products (legal mandatory)
- Basic knowledge of category/ product specific manufacturing process and technology.
- Basic knowledge of research methodologies and tools.
- Basic understanding of consumer behavior and market trends, k nowledge of social media channels, advertising tools, e-commerce platforms.

  • Brand Manager

    4 days ago

    Delhi, India Brand Catapult Full time

    Job Description Brand Catapult We are a team of marketers who want to revolutionize the world of marketing and branding through meticulous research, strategic thinking, and intelligent communication. We aspire to elevate brands by seamlessly integrating creativity and data-driven insights, empowering them to make a meaningful impact and inspire positive...

  • Assistant Brand Manager

    1 week ago

    Mumbai, India Emami Ltd Full time

    Job Description We're Hiring: Assistant Brand Manager / Brand Manager Emami Ltd. Emami Ltd. is looking for a passionate and driven Assistant Brand Manager /Brand Manager to join our Marketing team in Mumbai. This role is ideal for someone who thrives on building strong brands, shaping strategy, and driving impactful consumer connections. What you'll...

  • Assistant Brand Manager

    2 weeks ago

    Noida, India SEREKO Full time

    Job Description Job Description Assistant Brand Manager at SEREKO - D2C Skincare (4-5 years of Relevant Experience) About SEREKO SEREKO is Indias 1st Psychodermatology Skincare brand, on a mission to revolutionize the Skincare industry by educating consumers and addressing the skin concerns arising out of mental stress and anxiety. You can read more...

  • Assistant Brand Manager

    2 weeks ago

    Bengaluru-VTP, India Groww Full time ₹ 1,20,000 - ₹ 1,80,000 per year

    About Groww: We are a passionate group of people focused on making financial services accessible to every Indian through a multi-product platform. Each day, we help millions of customers take charge of their financial journey. Customer obsession is in our DNA. Every product, every design, every algorithm down to the tiniest detail is executed keeping the...

  • Assistant Brand Manager Marketing

    10 hours ago

    Mumbai, India Hamilton Housewares (Milton) Full time

    Job Description Milton is looking for an Assistant Brand Manager role for Mumbai - Kandivali location. Interested candidate can share their resume to [Confidential Information] JD - Assistant Brand Manager -Analyzing brand positioning and consumer insights -Translating brand elements into plans and go-to-market strategies -Create, execute, and manage...

  • Assistant Brand Manager

    2 weeks ago

    Bengaluru, India Aratt City Towers Llp Full time

    The Assistant Brand Managers primary responsibility is to uphold the brand's tone, image, goodwill, and reputation. The role involves leading strategic initiatives to boost brand awareness and engagement. You will work closely with various teams to ensure smooth processes while maintaining the brand's identity, values, and ensuring all communications align...

  • Assistant Brand Manager

    2 weeks ago

    Bengaluru, Karnataka, India Aratt City Towers Llp Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    The Assistant Brand Managers primary responsibility is to uphold the brand's tone, image, goodwill, and reputation. The role involves leading strategic initiatives to boost brand awareness and engagement. You will work closely with various teams to ensure smooth processes while maintaining the brand's identity, values, and ensuring all communications align...

  • Assistant Brand Manager – Lakme

    4 days ago

    Mumbai, India Hindustan Unilever Full time

    Job Description Job Title: Assistant Brand Manager - Lakme Colors Work Location: Mumbai HQ Function/BU: Beauty & Wellbeing, Marketing The Assistant Brand Manager will be responsible for driving Lakme Cosmetics social media presence and executing influencer marketing campaigns to build brand love, high organic engagement, and consideration. They will work...

  • Assistant Manager – Branding

    7 days ago

    Bengaluru, Karnataka, India Clini launch Business Solutions Full time ₹ 4,50,000 - ₹ 6,00,000 per year

    Job Title: Assistant Manager – Branding & Marketing (Hospital/Healthcare)Location: Rajajinagar BangaloreExperience: 5 to 10 years (hospital/healthcare marketing & branding)Employment Type: Full-timeRole Summary:We are looking for a dynamic and result-oriented Branding & Marketing Professional with strong experience in the hospital/healthcare sector. The...

  • Assistant Manager – Branding

    7 days ago

    Bengaluru, Karnataka, India Clini launch Research Institute Full time ₹ 4,20,000 - ₹ 6,00,000 per year

    Job Title: Assistant Manager – Branding & Marketing (Hospital/Healthcare)Location: Rajajinagar BangaloreExperience: 5 to 10 years (hospital/healthcare marketing & branding)Employment Type: Full-timeRole Summary:We are looking for a dynamic and result-oriented Branding & Marketing Professional with strong experience in the hospital/healthcare sector. The...