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Assistant Brand Manager

4 weeks ago

Bengaluru India ITC Limited Full time

Job Description

About Us

Responsibilities -

- New Product/ Product Extension Planning, Development and Launch : Gather inputs from market research, consumer insights for preparation new product brief.
- Assist the Senior Brand Manager in preparing the product brief.
- Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team and conduct field visits to validate the results of CPT.
- Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc.) for the new product launch
- Brand Communication, Development and Execution : Prepare communication brief detailing the need for brand communication, priority market and target segment for communication.
- Work with performance marketing team to understand the assets requirements and develop creatives to run on digital channels for on-platform and off-platform performance marketing.
- Digital Media Presence: Manage and grow the presence on digital media channels (Facebook, Instagram, LinkedIn, Website etc.)
- Develop and execute comprehensive social media strategies including influencer collabs, digital campaigns etc. aligned with brand's objectives
- Packaging Development : Analyze the market research data on new packaging trends in the market (if, required)
- Prepare packaging brief covering brand positioning, priority market and socio-economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the product.
- Brand Plan Review : Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis
- Prepare the brand review presentation basis the variance analysis
- Media Activation : Plan and prepare the brief for event activation
- Identify agencies for event activation, negotiate contract terms with the agencies and planning execution of various events.

Requirements

Skills -

- Knowledge of brand management (product, price, promotion, placement)
- Knowledge of statutory compliance related to the category products (legal mandatory)
- Basic knowledge of category/ product specific manufacturing process and technology.
- Basic knowledge of research methodologies and tools.
- Basic understanding of consumer behavior and market trends, k nowledge of social media channels, advertising tools, e-commerce platforms.