Assistant Brand Manager
3 weeks ago
Job Description – Assistant Brand Manager
Position: Assistant Brand Manager
Role Overview
At WTF Gyms, the Assistant Brand Manager will support in building, positioning, and scaling the brand across India. The role requires a mix of strategic thinking, on-ground execution, and creativity to ensure brand consistency, visibility, and customer engagement.
Key Responsibilities
Brand Strategy & Execution
- Assist in planning and executing branding campaigns across digital, offline, and social media.
- Ensure brand identity, tone, and messaging are consistent across platforms.
Campaign Management
- Coordinate influencer collaborations, promotional events, and seasonal campaigns (e.g., festivals, launches).
- Track performance of campaigns and optimize for ROI.
Content & Communication
- Work with content/design teams to create engaging brand communication.
- Review creatives, social media posts, and ad campaigns to align with brand guidelines.
Market Research & Analysis
- Conduct competitor analysis and track fitness industry trends.
- Gather customer insights to support brand positioning and product launches.
Cross-Functional Coordination
- Collaborate with Sales, Operations, and Fitness Teams for smooth campaign execution.
- Ensure gym-level branding and on-ground activation are up to standard.
Performance Reporting
- Maintain dashboards and present campaign performance to senior leadership.
- Suggest new initiatives for brand growth based on data-driven insights.
Key Skills & Competencies
- Strong understanding of brand management, digital marketing, and consumer behavior.
- Creative mindset with an eye for design and storytelling.
- Proficiency in MS Excel/Power BI for reporting & analysis.
- Excellent communication, coordination, and project management skills.
- Ability to work in a fast-paced, high-growth environment.
Qualifications
- MBA/PGDM in Marketing, Branding, or related field.
- 1–3 years of experience in brand/marketing roles (fitness, lifestyle, FMCG preferred).
- Passion for fitness & wellness will be a plus.
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