Assistant Brand Manager/ Brand Manager

1 week ago


Bengaluru India Vatatree Consulting Full time

Job Description Assistant Brand Manager/ Brand Manager Job Description Document Location: Bangalore Reports to: Head of Marketing Work Exp : 4-5 years / 5-6 years Role & Responsibilities Campaign Development & Management - Understand Brand Strategy and develop 360-degree campaigns for collections and brand awareness - Lead 360 campaigns from ideation to execution i.e. films, seasonal launches, gifting/hosting moments, collaborations, POS, Retail activations. - Partner with creative, design, and product teams to build collections with strong storytelling hooks. - Monitor brand sentiment and customer insights to feed into campaigns and product innovation. - Support retail, ecommerce, and gifting channels with targeted brand-building initiatives. Content & Communication - Oversee content creation across social, digital, and offline platforms. - Supervise website catalogue & content - Shape & strengthen the tone of voice joyful and modern storytelling - Brief and manage external agencies (creative, PR, media) for quality and timeliness. - Partner with influencers, creators, and collaborators who resonate with Chumbak's ethos. Retail Activations / Trade Marketing - Drive trade marketing for stores and offline activations to maximize footfalls and conversions. - Build / strengthen a relationship with mall teams with regular catchups and updates - Consistently building sales promos with retail team GWP, seasonal offers for the calendar year - Partner & Retailer engagement with trade collaterals and special offers - ROI tracking for every activity CRM - Work with CRM and performance teams to design retention journeys and loyalty programs. - Calendarizing of CRM campaigns - mix of seasonal & monthly - Developing the communication for the campaigns - Ensures cross channel consistency through 360 campaign management - whether SMS / WHATSAPP/ NEWSLETTER - Checks against targets on how a week of CRM performed against NOB targeted. Key Skills & Qualifications - 4-5 years of experience in brand management, lifestyle, retail, or consumer brands. - Experience in managing a team - Strong mix of creative sensibility and commercial acumen. - Excellent communication, storytelling, and presentation skills. - Ability to manage multiple stakeholders and fast-paced campaigns. - Passion for design, lifestyle, and consumer culture in India. Skills: brand management,management,retail,lifestyle brands,campaigns



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