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Brand And Marketing Communications

1 month ago

Chennai, Tamil Nadu, India Antal International Full time

Brand Management role will play a crucial role in managing and enhancing the brand s visibility and reputation at the top of the marketing funnel This role involves developing and executing strategic branding and marketing initiatives and working closely with creative and media agencies to ensure the brand s messaging is consistent and impactful Experience - 9 Years CTC - 25 LPALocation - ChennaiWorking days - 5 5 Days 2nd Saturday Off Key Responsibilities 1 Strategic Branding Initiatives xef x82 xb7 Develop and implement brand strategies to increase brand awareness and drive top-of-the-funnel engagement xef x82 xb7 Conduct market research to understand consumer behaviour trends and competitive landscape 2 Marketing Campaigns xef x82 xb7 Plan and execute high-impact marketing campaigns and events that align with brand objectives and resonate with target audiences xef x82 xb7 Collaborate with internal teams to ensure alignment on campaign goals timelines and deliverables 3 Agency Management xef x82 xb7 Serve as the primary point of contact for creative and media agencies xef x82 xb7 Oversee the development of creative assets ensuring they are on-brand and meet campaign objectives xef x82 xb7 Manage media planning and buying to maximize reach and ROI 4 Brand Consistency xef x82 xb7 Ensure all marketing materials and communications are consistent with the brand s voice tone and visual identity xef x82 xb7 Maintain brand guidelines and provide training to internal teams and external partners 5 Performance Analysis xef x82 xb7 Track and analyze the performance of branding and marketing initiatives using key metrics and KPIs xef x82 xb7 Provide regular reports and insights to senior management making data-driven recommendations for future strategies 6 Cross-Functional Collaboration xef x82 xb7 Work closely with product sales and customer service teams to ensure a cohesive brand experience across all touch points xef x82 xb7 Coordinate with PR and communications teams to amplify brand messaging and manage reputation Qualifications xef x82 xb7 Bachelor s degree in Marketing Business Administration or a related field MBA preferred xef x82 xb7 12 years of experience in brand management marketing or a related role with at least 3 years in a leadership position xef x82 xb7 Proven track record of developing and executing successful branding and marketing campaigns xef x82 xb7 Strong understanding of digital marketing social media and traditional advertising xef x82 xb7 Excellent communication leadership and project management skills xef x82 xb7 Ability to think creatively and strategically xef x82 xb7 Experience working with creative and media agencies is a must Antal International