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Lead - Branding & Marketing Communications

1 month ago

Chennai, Tamil Nadu, India Zocket Full time
Job Description

Job Overview:

Zocket is on a mission to redefine marketing for brands, and we're looking for a creative powerhouse to lead ourMarketing & Communications strategy If you can craftwitty, whacky, and out-of-the-box campaigns, turn content into agrowth engine, and position Zocket as the go-to marketing partner for large clientsthis role is for you.

You'll drivebranding & positioningacross all touchpointsemail, WhatsApp, website, events, and morewhile ensuring that all marketing effortsalign with outbound growth objectives. We need someone who canthink big, move fast, and make noise in the industrythroughwebinars, podcasts, and high-impact contentthat attracts the right audience.

If you'vehandled creative & marketing communications in an agency setupand have a knack for building disruptive content strategies, let's talk

Key Responsibilities:

Content-First Marketing:Develop a killercontent roadmapthat makes Zocket's brand stand out asquirky, creative, and innovative, while supportingoutbound growth.

Creative Communications:Ownall marketing communicationfrom website content toemails, ad copies, landing pages, and automated nudges.

Brand Positioning:Shape Zocket's brand as aone-stop shop for all marketing needs, driving visibility amonglarge clients and enterprise brands.

Webinars & Podcasts:Plan and hosthigh-value industry events, collaborating with leaders and influencers togenerate demand.

Events & Campaigns:Organizebrand-building events and experiential campaignsthat create buzz and drive engagement.

Agency-Style Execution:Bring anagency mindsethandling high-impact creative campaigns, storytelling, and PR-worthy marketing initiatives.

Team Leadership:Build and lead acontent-driven marketing team, driving campaigns with a mix ofstrategy, execution, and creativity.

What We're Looking For:

4+ years of experienceinmarketing communications, content strategy, or brand marketingpreferably withagency experience.

Strong expertise inbrand storytelling, creative content, and multi-channel marketing.

Hands-on experience withemail automation, WhatsApp campaigns, and content-driven marketing strategies.

Proven track record inexecuting successful webinars, podcasts, and industry events.

Ability to craftwitty, engaging, and high-converting contentacross multiple formats.

Strongstrategic thinking, leadership skills, and a creative-first mindset.

A knack forbuilding brand narratives that attract high-value clients.

Why Join Zocket

Shape Zocket's brand voice from the ground up.

Be at the forefront of marketing innovationhost events, launch bold campaigns, and experiment with new formats.

Lead a team and build the ultimate content game.

Work in a fast-growing startup with high ownership and creative freedom.