Senior Content Writer

3 weeks ago

Jaipur, Rajasthan, India Vaibhav Global Full time
Job Description

Key Responsibilities:

- Create Product Descriptions/Summaries: Write clear, concise, and engaging product descriptions that highlight key features, benefits, and unique selling points.
- Meta Ads Landing Pages: Develop effective meta ad copy and optimize landing pages to improve engagement and conversions.
- Research Development: Conduct in-depth product research, market analysis, and trend forecasting (specifically focusing on the US market) to inform content creation.
- Off-Page Content: Write and publish articles, blogs, social bookmarks, and forum posts to drive traffic and increase brand visibility across various external platforms.
- Trend Research: Stay updated on content and market trends, particularly in the jewelry and e-commerce industries, to create relevant, engaging content that resonates with the target audience.
- On-Page Content: Create SEO-optimized content for product listing pages (PLP), blogs, and other key sections of the website.
- Content Strategy Development: Work with the marketing and creative teams to develop content strategies that align with overall business goals and objectives.
- Website Audit: Regularly review and update website content for relevance, accuracy, and effectiveness, ensuring a seamless user experience.

Required Skills & Qualifications:

- Bachelor's or Master's degree in English, Mass Communication, or a related field (preferred).
- Proven experience in copywriting or content creation, preferably in an e-commerce or digital marketing setting.
- Strong writing and editing skills with the ability to craft persuasive and engaging copy.
- Solid understanding of SEO principles and how to apply them to content creation.
- Familiarity with Google Analytics, CMS tools, and other content management systems.
- Proficient in MS Office and other common tools (Word, Excel, PowerPoint).
- Ability to analyze and interpret content performance data to optimize future content strategies.
- Excellent organizational skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Analytical mindset with the ability to evaluate content effectiveness and make data-driven improvements.
- Strong written and verbal communication skills, with the ability to collaborate across teams and departments.
- Creative thinker with a passion for storytelling and creating content that resonates with diverse audiences.

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