Marketing Manager, India

Job Description

From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients next big idea.

We are looking for a Marketing Manager, India to help drive Mintels brand awareness in India market, develop and execute marketing plan and campaigns to boost business growth. This role is based in Mumbai, India, reporting to Vice President of APAC Marketing and Communications.

What You Will Be Doing

- Strategy planning: Along with your line manager APAC Marketing and Communications Vice President, create a comprehensive marketing strategy for Mintel in India targeting mainly clients from marketing, product innovation, consumer marketing insight functions of CPG brands. The strategy needs to include clear objectives, fit into local market business needs.
- Marketing operation programs execution: you are responsible in developing a marketing calendar of operational programs for Mintel in India market and smooth execution of those programs, including but not limited to content based lead generation campaign, demand generation campaign, webinars, offline workshops, trade shows, speakership, sponsorship identification and negotiation
- Stakeholder relationship management: as Marketing Manager for India, you are responsible for building and maintaining trust and good relationships with your stakeholders from both internally and externally, including Mintel Insight Team, Sales team, trade show organizers, partners, global teams, etc to work as one team in order to support business growth.
- Marketing performance review and analysis: you are responsible for building a marketing performance review report for India market on quarterly basis with data support to analyze what works, what does not work, what improvement needs to be done, how to adjust for a better next quarter.

Who We Are Looking For

- Minimum Bachelor degree with 6-8 years working experience in marketing function, experiences with multi-channels a plus
- Experiences in organizing offline events, joining industry trade shows, conference speakership, producing content marketing pieces like lead generation campaigns and email campaigns
- Fluent in English both verbal and written
- Working knowledge of Salesforce, Marketo, WordPress, MS 365 Dynamics preferred
- Responsibility: we need you to have strong sense of responsibility and ownership of India Marketing to drive things forward;
- Passion: we want you to be passionate about what you are doing, passionate about creating impactful marketing campaigns that helps drive business growth in India;
- Business acumen: we want you to have strong business sense as this role will need to work closely with sales team to help drive sales leads generation and conversion.
- Team player: this role sits in APAC Marketing Team, we want you to be a team player with wider marketing team and other functions for smooth partnership and coordination.
- Efficiency: we are a fast-paced team with multiple projects going on, we want you to prioritize the projects yet work efficiently to keep the ball rolling.
- Details driven: There is no perfect marketing events or campaigns, but we do believe close attention to details will make a difference in delivering great campaigns.
- Data-driven: Customer journey incudes multiple brand touchpoints, which are created by marketing and PR through different channels, we want you to have a data-driven mindset so you can review your marketing campaign performance by analyzing related data to optimize the marketing operational effectiveness.

What We Offer

- A culture that supports true collaboration whilst embracing remote working.
- Flexible start time and end time.
- Blended (office/home) approach to work with Monday, Tuesday and Thursday in the office
- Approach to personal development where we encourage individuals to grow and share what theyve learned.
- Social events, both within the department and across the company.
- Generous annual leave and wider circle employee benefits.
- Additional one day off to celebrate your birthday.
- Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).
- Giving back is part of our culture with this in mind, Mintel gives employees 2 days&apos leave per year to join local volunteering activities organised by our Mintel Gives (where applicable).
- Mental health and wellbeing support via Modern Health App.
- Beautifully designed offices foster collaboration and fun.

Mintel is an equal-opportunity employer that is committed to the strength of an inclusive workplace.

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