Marketing & Communications Manager - Mumbai, India

Job Description

Georg Fischer, with a rich history in industrial innovation since 1802, is actively reshaping itself to become the global leader in Flow Solutions for Industry, Infrastructure and Buildings. GF deliversExcellence in Flowthrough essential products and solutions that enable the safe and sustainable transport of fluids worldwide. Headquartered in Switzerland, GF employs about 15700 professionals and is present in 46 countries. GF generated sales of CHF 4776 million in 2024. It is listed on the SIX Swiss Exchange.

In India, GF operates as Georg Fischer Piping Systems Pvt. Ltd., headquartered in Mumbai, with regional sales offices across the country. The company operates a major production facility in Ratnagiri, Maharashtra and offers a comprehensive portfolio in India, including fittings, valves, pipes, compression fittings, electrofusion, and butt-fuse equipment.

About the role:

This rolewill drive the strategic planning, execution and oversight of Indian marketing programs for the GF Piping Systems division. Under the guidance of the Head of Marketing & Communications APAC, country sales leadership and the marketing teams it will drive campaigns and programs that build sales pipeline, nurture leads and convert to orders. Will also devise and manage marketing programs and events and include campaign analysis, tracking and reporting for strategic marketing initiatives and events. It will be responsible for working on multiple, simultaneous marketing programs in India that require both strategic thinking as well as high-speed tactical execution. You will use your experience, skills and enthusiasm to organize tradeshows and events, digital marketing campaigns, develop and localize content and ensure successful market lead qualification and nurturing.

Responsibilities:

- Proactively develop, implement and manage the day-to-day execution of marketing activities across all channels and platforms under the guidance of the Regional Marketing & Communications Manager
- Establish go-to-market strategies for GF Piping Systems inclusive of Business Unit product marketing and segment focused marketing, that encompass product launch, lead generation, experiential and social media and determine the most effective strategies to help meeting revenue goals
- Track and drive marketing leads through the sales process and report status/results regularly
- Monitor and analyze marketing program effectiveness and performance regularly
- Coordinate marketing activities with Marketing, Communications and Sales Enablement
- Manage events and trade shows
- Manage speaker presentation materials
- Research/make recommendations on regional media partners and industry associations for digital marketing, sponsorships, co-branded email, and other creative means to reach online audiences
- Proactively support effective internal communications and external communications including public relations to drive exposure of GF Piping Systems and the key focus market segments.
- Develop case studies and thought leadership stories as well as articles for internal newsletters that drive demand for our solutions and perceived leadership in the country

Your profile:

- Masters degree in marketing with 5+ years&apos experience in B2B marketing and communications
- Marketing campaign development and event management experience
- Digital Marketing and social media marketing experience
- Microsoft Dynamics CRM experience
- Strong communication and organizational skills
- Effective interpersonal skills in active listening and rapport building at multiple levels of decision makers, including regional management
- Well-developed organizing and time management skills with the ability to prioritize and manage multiple tasks and projects at any one time

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