
Media Head
3 weeks ago
Key Responsibilities:
1. Strategic Media Planning and Execution:
- Develop comprehensive media strategies that align with clients marketing objectives and budgets.
- Integrate offline (TV, radio, print, OOH) and digital media (social, search, programmatic, content) for cohesive campaigns.
- Stay updated with industry trends, tools, and best practices to optimize media investments.
2. Team Leadership and Collaboration:
- Lead, mentor, and manage a team of media planners, buyers, and analysts.
- Foster cross-departmental collaboration to ensure alignment between creative, account management, and media teams.
- Conduct regular training sessions to enhance team expertise in emerging media trends and tools.
3. Client Management:
- Serve as the primary media advisor for key clients, offering insights and recommendations tailored to their business goals.
- Present strategic media plans, campaign performance reports, and optimisation strategies to clients.
- Build and nurture long-term client relationships through trust and consistent delivery of results.
4. Media Buying and Vendor Negotiations:
- Oversee media buying processes, ensuring cost-effectiveness and ROI for clients.
- Establish and maintain strong relationships with media vendors, platforms, and partners.
- Negotiate competitive rates, added value placements, and innovative solutions.
5. Performance Analysis and Reporting:
- Monitor and analyse campaign performance across offline and digital channels.
- Use data-driven insights to refine strategies and recommend optimisations.
- Prepare and present comprehensive performance reports to internal stakeholders and clients.
6. Budget Management:
- Allocate and manage media budgets effectively to maximize reach and impact.
- Ensure campaigns are delivered within budget and timelines
Required Skills and Qualifications:
Experience:
- 15+ years of experience in media planning, buying, or strategy within an advertising agency or related industry..
Expertise:
- Strong knowledge of traditional (TV, radio, print) and digital media platforms (search, social, programmatic, etc.).
- Proven track record in managing multi-million-dollar media budgets.
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