Group Head- Digital Media Planning

2 weeks ago

Gurgaon, Haryana, India Publicis Groupe Full time

Company DescriptionPublicismedia a part of the PublicisGroupe is a full service Media agency We have been providing quality Digital Media Mandates across industries clients in the field of Search Engine Marketing Social Media Marketing Online Reputation Management services Media Mandates I TV Print Radio Out of Home across the globe With the help of our experience constant research in technologies that drive the internet today and an eye for perfection we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online offline We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet mobile TV Print Radio Out of Home involves seamless interworking of various avenues of marketing This integrated approach marketing helps our clients business ranking higher generate more sales by advertising on popular platformsJob Responsibility The Digital Media Planner plans negotiates and executes digital media campaigns for assigned client accounts This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors clients and partner agencies The responsibilities are many various and not limited to those written in this document These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables i e Media Plans Point-of-Views POVs and related media analysesxc2xb7 Work with Mid and senior level planning buying and implementation resources to help deliver superior data based analysisxc2xb7 Learn line functions operations management viewpoints and organization process policies and practices that affect each phase of business xc2xb7 Deploy implementation planning on on-going brand campaignsxc2xb7 Application of tools on strategy implementationxc2xb7 Help create better understanding of consumers category and competition for both ongoing and prospective clients brandsxc2xb7 Devising media plans in synergy with the marketing strategy of the brandsxc2xb7 Pre Post Evaluation of the Media Campaignsxc2xb7 Ensuring daily ad-hoc works as per client requirementsxc2xb7 Client Servicing vendor ManagementQualificationsxc2xa7 Loyalty Stability Excellent interpersonal communication presentation skills Be a self-starter who can work independently as well as part of a team Critical thinker who can present complex concepts media recommendations and data results in a clear and effective manner Ability to manage multiple priorities in an ever-changing environment and meet tight deadlines Strong written and verbal communication organization negotiation and troubleshooting skills xc2xa7 Excellent interpersonal communication presentation skillsxc2xa7 Strong client facing and project management skills

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