
Head of Marketing
3 weeks ago
Key Responsibilities
Strategic Leadership
- Define and execute a multi-channel marketing strategy aligned with company growth objectives.
- Drive alignment across marketing, sales, product, and customer service teams.
- Set and track marketing KPIs in partnership with executive leadership.
- Adapt strategy based on market trends, customer insights, and competitive landscape.
Digital Marketing & Branding
- Lead SEO, SEM, paid media, email, content, and social media campaigns.
- Manage and optimize digital advertising across key platforms.
- Leverage analytics to improve performance and ROI.
- Oversee creation of impactful content to build brand authority.
- Execute integrated campaigns across online and offline channels.
Product Marketing & GTM Strategy
- Lead product launch plans in collaboration with cross-functional teams.
- Develop GTM strategies using market and customer insights.
- Align product features with targeted marketing messages.
- Track product adoption and optimize post-launch customer experience.
- Monitor competitive landscape to inform positioning.
Team Leadership
- Build and lead a high-performing marketing team.
- Set clear goals and performance metrics.
- Foster a collaborative, innovative culture.
- Promote cross-departmental partnerships.
- Analyze campaign performance and iterate based on insights.
- Develop team training programs to stay ahead of industry trends.
Qualifications
- 10+ years in marketing, with 3+ in senior leadership roles.
- Experience in fast-paced e-commerce or online healthcare environments.
- Proven success scaling marketing operations and driving growth in Canada.
- Strong background in brand building, product launches, and consumer insights.
- Deep expertise in performance marketing and data-driven strategy.
- Effective team leader with a collaborative and strategic mindset.
- Ability to thrive in dynamic, rapidly evolving business settings.
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