[High Salary] Marketing Manager – Brand Kwality

2 weeks ago

Bangalore Karnataka, India RareMinds Full time

Job Title Marketing Manager - Brand Kwality Job Summary We are seeking a highly experienced and innovative Marketing Manager to lead the marketing strategy for our Breakfast Cereals and Masala product category with a focus on our brand Kwality The successful candidate will be responsible for developing and executing marketing plans that drive growth and increase brand awareness through ATL BTL and digital activities The ideal candidate will have a proven track record of success in the consumer-packaged goods CPG industry a deep understanding of the Indian market and an ability to lead and develop a high-performing team Requirements Key Responsibilities Develop and execute the marketing strategy for Kwality including ATL BTL and digital activities with a focus on driving brand awareness and growth Manage the development and execution of all ATL activities including TV radio print and outdoor advertising ensuring messaging is consistent with the brand s positioning and resonates with the target audience Oversee the development and execution of all BTL activities including events sampling and activations ensuring they are integrated with the overall marketing strategy and aligned with business objectives Drive the development and execution of all digital marketing initiatives including social media search and e-commerce leveraging data and analytics to optimize performance and drive ROI Conduct market research and analysis to identify customer needs and preferences and use this information to develop targeted marketing campaigns that resonate with the target audience Collaborate with cross-functional teams including sales product development and finance to ensure alignment and support for marketing initiatives Manage and lead the development of marketing materials such as advertising promotions and packaging ensuring they align with brand standards and are consistent with the overall marketing strategy Analyse and report on the effectiveness of marketing campaigns using data to adjust strategies and tactics as needed Build and maintain strong relationships with key stakeholders including customers vendors and channel partners to drive business growth and enhance brand reputation Stay up to date with industry trends and competitive landscape and use this information to inform marketing strategies Manage the marketing budget ensuring that spending is in line with strategic objectives and ROI goals Benefits Qualifications Bachelor s degree in marketing business administration or a related field MBA preferred At least 8-10 years of experience in marketing with a focus on CPG industry Proven experience developing and executing successful ATL BTL and digital marketing campaigns Strong analytical skills with the ability to use data to drive decision-making Excellent communication skills with the ability to build strong relationships with internal and external stakeholders Creative thinker with a strategic mindset Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment Strong leadership skills with the ability to manage and develop a team Experience in managing a marketing budget

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