▷ 3 Days Left Brand Manager

4 days ago


Gurugram, India Haleon Full time

Job Description

Job Purpose

- Understanding deep consumer & category insights for designated category/(ies)
- Understand white spaces & unmet need states with a definitive right to win for the brand
- Seize the opportunity & potential business levers
- Collaborate with key functions - Marketing, R&D, Regulatory, Medical Affairs, Finance for developing a winning proposition
- Designing the demand generation model in partnership with the marketing, sales & finance team
- Planning and execution of Innovations in India.
- Responsible for delivering the plan Innovation P&L for Brand for India market.
- Responsible for Innovation building and top line and bottom-line delivery through the following.
- Strategy and planning
- Understanding consumer insights and bringing corresponding science to life
- Key responsibilities
- Delivering differentiated on-time in-full consumer, expert and shopper validated launch toolkit.
- Responsible for delivering Plan Innovation value and success metrics post launch.
- Delivering category leading Innovation share on Digital, E commerce and Modern Trade.
- Delivering KPI driven model for driving higher trials
- Driving Brand Innovation Connections
- Efficient market mapping and segmentation
- Understanding consumers by segments

Qualifications and Skills

- MBA from Premium Business School
- This role requires ability to launch innovations, develop brand strategy, align senior stakeholders and focus on strong execution.
- Previous Experience Required 5 years +

Minimum Level of Job-Related Experience Required

- (2-3 years of Innovation Marketing experience)

Why is this level of experience required

- The role involves working with the category teams, agency partners, sales team to deliver on Brand strategy / plans. Hence demonstrated ability to create and implement consistent brand plans across regions / channels and through all consumers touch points is a must.
- Digital Marketing and E commerce Experience is an added advantage along with a science background.

Preferred

- Master s degree
- Strong financial capabilities and business acumen
- Experience working in a fast paced, entrepreneurial environment
- Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

Why Haleon

Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage,Accountability, Development,and Teamwork. As Haleon focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

- Operating at pace and agile decision-making - using evidence and applying judgement to
- balance pace, rigor and risk.
- Committed to delivering high quality results, overcoming challenges, focusing on what
- matters, execution.
- Continuously looking for opportunities to learn, build skills and share learning.
- Sustaining energy and well-being
- Building strong relationships and collaboration, honest and open conversations.
- Budgeting and cost-consciousness



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