Associate - Social Media Marketing
2 weeks ago
Job Description Associate - Social Media Marketing Location: Bengaluru Experience: 35 years Department: Social Media & Digital Marketing About the Role We are looking for a dynamic and creative Associate - Social Media Marketing to lead and manage social media strategy, content, and performance for multiple brands. The ideal candidate should have hands-on experience managing social platforms, creating engaging content, collaborating with creative teams, and driving measurable growth. This role requires creativity, strategic thinking, and strong knowledge of digital trends. Key Responsibilities Strategy & Planning - Develop and implement social media strategies aligned with brand objectives. - Plan monthly content calendars, campaign ideas, and engagement strategies. - Conduct competitor analysis, social listening, and trend research. Content Development - Collaborate with designers and writers to create high-quality, engaging content. - Write compelling copy for posts, reels, ads, and stories. - Ensure consistent brand voice and visual identity across all platforms. Social Media Management - Manage day-to-day posting, scheduling, and updates across platforms including Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest. - Monitor engagement, respond to comments, and manage online community interactions. - Ensure timely execution of campaigns, promotions, and brand announcements. Performance Tracking & Reporting - Track KPIs such as reach, engagement, follower growth, lead generation, and conversions. - Analyze insights and adjust strategies for improved performance. - Prepare weekly/monthly reports for internal teams and clients. Campaign Execution - Plan and run paid social media campaigns (Meta Ads, LinkedIn Ads, etc.). - Collaborate with creative and SEO/SEM teams for integrated digital campaigns. - Work with influencers and creators for brand collaborations and UGC content. Client Communication - Participate in client meetings, present reports, and provide strategic recommendations. - Coordinate with internal teams to ensure client requirements are met. Key Skills & Competencies - Strong understanding of all major social platforms and their algorithms. - Excellent copywriting and content planning skills. - Hands-on experience with tools like Meta Business Suite, Creator Studio, Hootsuite, Buffer, or similar. - Basic knowledge of paid social (boosting & ads management). - Creative thinking with a good sense of visual storytelling. - Ability to manage multiple brands and deadlines. - Strong communication and analytical skills. Qualifications & Experience - Bachelor's degree in Marketing, Communications, Media, or a related field. - 35 years of experience in social media management, preferably in a digital marketing or creative agency. - Proven experience handling multiple brand accounts and executing end-to-end social strategies. Why Join Us - Work with a creative and fast-paced 360 digital marketing team. - Opportunity to manage top-tier brands and diverse industries. - Encouraging an environment for creativity, innovation, and learning.
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