Digital Media Planner

Join WPP Social Media Marketing as a Digital Media Planner – Shape the Future of Social Media Campaigns

At WPP Social Media Marketing, we are pioneers in crafting innovative, data-driven strategies that help brands engage with their audiences across social platforms. As part of the WPP network, we specialize in developing integrated, high-performance digital campaigns that deliver exceptional results. We are seeking a talented Digital Media Planner to join our team, drive creative social strategies, and maximize performance for leading global brands.

The Digital Media Planner is at the core of our social media strategies, responsible for planning, executing, and optimizing social media campaigns that align with our clients’ goals. In this role, you will play a key part in managing social media budgets, selecting platforms, and identifying the right audience segments to drive engagement, conversions, and brand awareness. This is an exciting opportunity for someone who has a passion for social media, is highly organized, and thrives in a fast-paced environment.

In this role, you will:

• Develop Social Media Campaign Plans: Create data-driven, high-impact media plans tailored to client objectives, including budget allocation, audience targeting, and platform selection.
• Manage Social Media Budgets: Allocate and optimize budgets across social media platforms to ensure maximum return on investment (ROI) while meeting campaign goals.
• Collaborate with Creative Teams: Work closely with creative teams to ensure the execution of compelling content that resonates with the target audience and aligns with the media strategy.
• Audience Segmentation and Targeting: Define audience segments based on demographics, interests, behaviors, and psychographics to create tailored, high-performing campaigns.
• Campaign Execution and Optimization: Oversee the launch and optimization of social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others, ensuring campaigns are effectively delivering on objectives.
• Data Analysis and Reporting: Monitor campaign performance in real-time, analyze data, and produce reports with actionable insights to optimize future campaigns.
• Stay Current with Trends: Keep up-to-date with the latest trends, technologies, and best practices in social media advertising to ensure campaigns are innovative and effective.

To succeed in this role, you will need:

• Proven experience in digital media planning, particularly with social media campaigns.
• Strong understanding of social media platforms, including Facebook, Instagram, LinkedIn, Twitter, TikTok, and others.
• Experience with social media advertising tools (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads, etc.).
• Knowledge of audience segmentation, targeting strategies, and media buying.
• Strong analytical skills with the ability to analyze data and optimize campaigns based on key performance indicators (KPIs).
• Excellent communication skills and the ability to collaborate with creative, strategy, and client-facing teams.
• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.

• Experience with programmatic buying and social media automation tools.
• Familiarity with analytics platforms (e.g., Google Analytics, Sprout Social, etc.) for monitoring and reporting on campaign performance.
• Experience in B2B and B2C social media strategies.
• Knowledge of content management systems (CMS) and CRM platforms for campaign integration.

At WPP Social Media Marketing, we value innovation, creativity, and continuous growth. As a Digital Media Planner, you will be part of a team that works with leading global brands, driving impactful campaigns and cutting-edge strategies. We offer:

• Flexible Work Environment: The flexibility to work remotely or in our offices with flexible hours.
• Career Growth: Continuous learning opportunities, training, and professional development to help you grow in your digital media career.
• Global Exposure: Work on high-profile projects for global brands and gain international marketing experience.
• Collaborative Culture: Join a diverse team of experts who collaborate to deliver exceptional results and push the boundaries of digital marketing.
• Competitive Salary & Benefits: A competitive salary, performance-based incentives, and a comprehensive benefits package.

• At WPP, we are a leader in social media marketing, creating innovative strategies that drive engagement and brand growth across digital channels. Our data-driven approach, combined with creative strategies and cutting-edge technology, helps us deliver results for top global brands. As part of the WPP network, we offer the resources, support, and opportunities of a global powerhouse, while providing a creative and dynamic work environment.