Business Development Officer

Primary responsibilities: Parent relationship management: - Effectively maintain and develop parent-organization relationships by providing appropriate solutions to all parent enquiries across mediums. (in-person, over the phone, email, company website etc.) - Oversee the resolution of all the parent queries which are outside the purview of the RE cell and be a point of escalation/support where necessary. - Ensure all complaints are registered in PS Tracker and oversee the resolution of complaints for meeting TAT. - Periodically review the past parent queries repository/CRM and innovate to develop nifty solutions towards prompt resolutions. - Seek post query resolution feedback (over the phone) and improvise, thereby creating a parent delight and positive brand image. - Ensure the front desk /relationship desk is staffed to ensure no parent is left unattended during operational hours. - Manage the setup of the front office area accentuating the organization brand; placement of posters/standees etc. with assistance from the admin department. - Be cognizant of the latest achievements of the organization/center and cascade it as a part of parent interactions / sales conversations. - Efficiently guide the parent on school systems and process and ensure that the repository of updated information is available at all point in time - Keep track of all organization advertising manual / brochures/admission kits and ensure effective information flow. - Adroitly handle irate parents and ensure that each parent interface ends at parent delight as far as possible - Efficiently make use of all aids available i.E., Hand-outs, Audio visual support to educate the parents on the USPs of the organization and child education pedagogy followed. - Facilitate the information of all elements pertaining to a child’s school life cycle, post-school activities, summer camps, etc. Sales and Marketing: - Ensure active involvement in the complete sales cycle; lead the RE team to meet its sales and revenue goals. - Enhance Parent experience through School Tour, Discovery Room etc. and Parent Engagements - Devise plans to achieve the sales goals and create strategies to meet the annual center targets. - Adroitly oversee the entire sales process and interject; where necessary for allpotential parents from first interface to closure, thus positively augmenting the conversions from enquiry to admissions. - Be abreast of the competition school offerings and prevalent market practices - Introduce and work upon Pre-School and Corporate Tie-Ups and support the teams by providing leads and helping with faster closures. - Initiate and participate in RWA events, parent seminars and other marketing Initiatives to create brand awareness and promote the USPs like Summer Camps, Day Care, PSA activities etc. Administrative Responsibilities - Manage admission registration manually and on ERP as per the Process guidelines and generate MIS. - Scrutinize and maintain records for all admission forms and documents - Ensure each LC is personally attended to, and best efforts are taken to retain. - Ensuring effective and timely parent grievance resolution - Ensuring a benchmarked PSAT score for the school - Ensuring timely collection of fees. - Adhere to agreed monthly marketing + existing parent engagement plans. - Ensuring zero percent deviation from agreed audit guidelines and other systems and processes - Ensuring timely and complete documentation Secondary Responsibilities: People Management and Up-skilling: - Should Efficient plan and organize the day to ensure all opportunities are maximized - Must effectively manage the RE cell team; coach, inspire and provide actionable and constructive feedback, provide on-the- job training to improve team performance - Should train the RE cell team on the new USPs being introduced in the organization - Should motivate and inspire the teams to perform better. Business Acumen Enhancement: - Updated of the past sales trends and records. - Must be aware of the latest news in the education industry make use wherever found necessary towards team knowledge enhancement - Must have a detailed understanding of school Manual work to staff, children etc. - Should participate in training workshops on Sales and Marketing to be updated on the latest trends Work Relations: Internal: - Report to the Principal on all administrative issues. - Interface with all departments for support/ any other operational issue/s External: - Interface with potential and existing parents - Interface with external vendors towards any marketing initiative execution Location: Kadugodi, Bengaluru. send resume to: abinaya.kancharla@vgos.org