Lead - Marketing Operations

Wati is the world s leading WhatsApp-first conversational growth platform empowering businesses to build deeper customer relationships and accelerate revenue growth Trusted and loved by over 20 000 customers across 100 countries Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice In a world where real-time interactions drive growth Wati s story is all about business growth through conversations At Wati we believe that every conversation matters whether it s engaging a first-time prospect nurturing a qualified lead or deepening relationships with loyal clients We transform these conversations into opportunities for building relationships and strong relationships lead to increased revenue Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof Designed for scalability and ease of use our solution delivers a measurable ROI while adapting to businesses of all sizes from emerging startups to established enterprises Our Backing Partnerships Wati is proudly backed by world-class investors including Tiger Global Sequoia Capital DST Global and Shopify As a Premium-tier Partner of Meta Google and WhatsApp we maintain the highest standards of integration and platform excellence Role Overview You will be the execution engine for Marketing s operational backbone Operating at the intersection of marketing systems and data you ll own the marketing tech stack automation workflows reporting frameworks and integrations You ll partner with the Revenue Technology vertical and the broader GTM teams to ensure that campaigns scale reliably insights are actionable and data integrity is intact Key Responsibilities 1 Marketing Tech Stack Integrations Operate and optimize tools such as the marketing automation platform e g HubSpot Marketo or equivalent email systems landing page builders and third-party integrations Design build and maintain integrations and workflows between marketing systems and CRM revenue systems e g sync leads account enrichment tracking events Ensure configuration hygiene documentation and change control processes 2 Campaign Execution Workflow Automation Build and execute campaign workflows emails drip programs nurture re-engagement with scalability and personalization in mind Automate repetitive tasks e g lead routing tagging scoring segmentation using native or low-code tools Work with marketing and content teams to embed instrumentation UTMs tracking pixel fires into campaign assets 3 Lead Management Funnel Optimization Manage lead lifecycle processes lead scoring qualification thresholds prioritization and handoff to sales SDRs Monitor and optimize funnel conversion points e g MQL SQL trial activation using data insights and experimentation Collaborate with demand gen growth and content teams on A B tests personalization and campaign optimization 4 Reporting Analytics Insights Build dashboards reports and metrics views for campaign performance funnel health ROI and pipeline contribution Analyze performance identify trends and anomalies and recommend optimizations Maintain marketing attribution models channel mix evaluations and multi-touch analyses 5 Data Governance Hygiene Implement consistent data standards naming conventions field definitions data validation Conduct regular audits deduplication monitor for data drift and enforce cleanup protocols Work with RevTech to ensure data accuracy across systems through sync audits and reconciliation 6 Collaboration Process Documentation Partner with Revenue Technology Strategy Planning Demand Gen and Growth teams to align on priorities roadmaps and dependencies Create and maintain process documentation playbooks runbooks and workflows Communicate status risks and blockers effectively to stakeholders Requirements 3-6 years of hands-on experience in Marketing Operations Marketing Automation RevOps or similar roles in B2B SaaS environments Deep working knowledge of marketing automation platforms HubSpot Marketo Pardot etc and CRM systems e g HubSpot CRM Salesforce Strong experience in building automation workflows email campaigns integration logic and operational systems Solid analytical and data skills SQL Excel BI tools to translate data into actionable insights Excellent attention to detail process orientation and ability to balance speed with accuracy Good communication skills to interface with marketing product GTM and tech teams Experience with A B testing funnel optimization and campaign instrumentation is a plus This is a 100 remote role in India