Team Lead

4 weeks ago

Pune India Amura Marketing Technologies Full time

Job Description Position: Team Lead - Account Management Experience: 3-5 years Employment Type: Full-Time Location: Pune About the Role We are looking for a strategic and growth-focused Account Manager with a holistic understanding of marketing strategy, client engagement, and team leadership. This role requires an individual who can develop and execute multi-channel marketing strategies, manage client relationships, and drive business growth beyond just paid media. The ideal candidate should have experience in marketing strategy planning, performance marketing, brand building, and cross-functional collaboration, ensuring that marketing initiatives are data-driven, creative, and aligned with business objectives. This role also demands strong communication, team management, and problem-solving skills to drive successful client engagements. Responsibilities1. Client & Account Management - Serve as the primary marketing consultant for clients, understanding their business goals and growth challenges. - Develop integrated marketing strategies, including brand awareness, acquisition, engagement, and retention. - Drive marketing performance beyond paid media, ensuring alignment across content, CRM, email, SEO, and social. - Actively identify upsell and cross-sell opportunities, aligning marketing strategies with client needs. - Manage multiple client accounts, ensuring seamless execution and goal achievement. 2. Marketing Strategy & Planning - Develop full-funnel marketing strategies, integrating paid, owned, and earned media. - Align digital campaigns with business objectives, brand positioning, and customer journeys. - Guide the development of messaging frameworks, creative concepts, and content strategies. - Plan and manage multi-channel marketing budgets, ensuring maximum ROI. 3. Paid Media & Growth Execution - Work alongside media buyers to optimize advertising strategies, but also leverage organic growth strategies. - Oversee the execution of data-driven campaigns across Google, Meta, LinkedIn, and other platforms. - Integrate paid media efforts with organic, SEO, email marketing, and offline marketing for full-funnel impact. 4. Data Analysis & Performance Optimization - Utilize Google Analytics, CRM data, and marketing automation platforms to track key business KPIs. - Conduct campaign audits, A/B testing, and conversion rate optimization to improve performance. - Provide monthly and quarterly performance reports with insights and recommendations. 5. Team Leadership & Collaboration - Manage and mentor a team of marketing executives, media buyers, and analysts. - Oversee marketing operations, ensuring timely execution and quality control. - Coordinate with creative, content, and tech teams to align messaging and execution strategies. - Establish best practices in client communications, reporting, and marketing execution. Key Skills & Requirements - 4+ years in marketing strategy, performance marketing, and client management. - Experience in full-funnel marketing planning, including paid, SEO, CRM, and content marketing. - Strong analytical mindset with experience in Google Analytics, Looker Studio, and CRM tools. - Excellent communication skills to manage client relationships and internal teams. - Proven ability to lead and mentor a team of marketing professionals. - Hands-on experience with budget planning, media optimization, and customer acquisition strategies. Knowledge of D2C platforms like Shopify, WooCommerce, or custom e-commerce ecosystems.

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