Lead - Digital Marketing - It (9-12 Yrs) Bangalore (online/digital Marketing)
3 weeks ago
- Targets Lead generation regular content collation and publishing by coordinating with stakeholders Managing digital presence - website SEO online portals social media Campaigns marketing automation - Implement the organizational marketing strategy and coordinate for all marketing activities for the organization- Do marketing automation to set up and run email campaigns and track responses- Generate in-bound leads and create a database through various marketing campaigns on email social media etc - Coordinate with delivery and pre-sales teams to collect content for - whitepaper articles - case studies customer testimonials- webinars blogs videos interviews- get them written through the writer and published on different platforms - Research and collect information on all events and conferences and suggest them to Qualitrix management - Support events and conferences for collateral creation and running campaigns- Work on LinkedIn sales navigator to run outbound campaigns on target audience- Ensure Qualitrix presence on all key external platform subscriptions and make periodic updates - Track SEO keywords and website traffic generation with the SEO partner agency - Ensure website management and periodic updation through the partner agency - Track regular social media posts and align them with Qualitrix target market - Understand Qualitrix offerings and messaging to create appropriate campaigns - Improve Qualitrix online brand awarenessRequirements - Proven track record of leading small marketing teams for companies of size 50M revenue funding - Experience of working in IT services firms - Proven success in delivering results in terms of inbound leads social media growth increase in website traffic - Strong knowledge on digital marketing areas - SEO Social media management tools - Awareness of key online platforms portals for creating brand awareness - Ability to collaborate with internal and external stakeholders talk to senior management and collect information for content - Ability to review content quality - Experience in running successful online marketing campaigns - Ability to understand Qualitrix offerings USP and explain it to prospects - understand the products or services their features benefits and pricing details - Expert in sales tools such as sales navigator LinkedIn lusha or any other lead generation tool - Excellent verbal and written communication - Experience on using a CRM system and understand sales process - Proficient in marketing automation tools email marketing CRM Gsuite MS office - Excel PowerPoint and word Soft Skills - Proactive detail oriented disciplined process oriented result oriented persistent competitive collaborator Qualification - MBA in Sales and Marketing - Experience in IT Services preferably QA industry ref updazz com
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