Manager - Marketing (5-10 Yrs) Bangalore (online/digital Marketing)
3 days ago
-Join a market leader within Events ConferencesOur client is an international exhibitions and conference company with events across Middle East Africa Asia the America and LATAMThe JobJob Title Marketing ManagerJob Role Responsible for the strategizing planning development and implementation of marketing activities and campaigns for the events with the core KPIs of delivering quality exhibitor leads and visitor attendanceReporting Group DirectorsLocation Bangalore DubaiKey Responsibilities - Design and execute brand communications and marketing strategies for the events - Design and develop marketing and client engagement strategies and initiatives for the MENA Asia and LATAM regions to drive sales and grow market share - Develop digital print and social media marketing campaigns in line with event branding guidelines and strategy Drive online traffic leads and conversions - Adherence to budgets Evaluate effectiveness and relevant performance metrics - Conduct market research and identify target universe and key segments within target universe Conduct competitive benchmarking and provide data-driven insights and best practices - Establish relationships with strategically important partners Work with media partners and trade associations to extend promotional reach - Create PR plan internal or external and liaise with the event manager event director - Curate content and ensure delivery through the most relevant channels email marketing social media digital marketing direct mail etc ensuring alignment with brand messaging - Ensure all marketing collateral email marketing website content and digital marketing is thoroughly proofed adheres to brand guidelines and agreed standards - Optimisation marketing campaigns to meet strategic objectives of maximising visitor attendance and exhibitor acquisition - Lead and mentor a team of marketing professionals fostering a collaborative environment and ensuring cohesive marketing efforts across departments - Ensure smooth execution of onsite event management - Timely submitting the marketing KPI report to the managementIdeal CandidateSpecification Skills Set- At least 7 -12 years of working experience preferably 3 -5 years in exhibitions industryRequired skills Digital Marketing B2B Marketing Events Marketing-Good written and oral communication skills Excellent quantitative skills - Excellent Excel PowerPoint- Strong analytical and presentation skills- Good attention to detail and accuracy - Self-starter with proactive nature and ability to work autonomously -Experience in digital marketing tool and metric - Highly collaborative- Thrives on constant change ref updazz com
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