Senior Associate, Marketing Operations

2 days ago

Gurgaon, Haryana, India Cvent Full time
Job Description

In this role, you will work together with product owners, developers across various functions including demand gen, product marketing, digital marketing, creative, web marketing, email marketing, database marketing & etc, located worldwide, to bring processes and marketing programs to life

Your success relies on your ability to engage with stakeholders to manage marketing programs, implement process change, document processes, manage multiple projects simultaneously, and effectively communicate the progress across the marketing team

You will play a crucial role in driving the development of marketing programs (as a product) in the capacity of a scrum master through resolving impediments

In This Role, You Will:

- Drive the execution of marketing programs in Agile as a scrum master through blocker resolution & agile coaching
- Develop and optimize the execution processes for end-to-end marketing campaigns, focusing on scalability and operational efficiencies
- Build and optimize project plans & automation in the project management tool used by the marketing team for marketing campaigns - Wrike
- Collaborate with cross-functional teams, including marketing, sales, and creative teams, to understand their requirements and optimize the tools capabilities to support efficient campaign execution, day to day work of these teams or bigger roadmap initiatives
- Build scalable capabilities and workflows that enhance marketing effectiveness, execution, and overall operational efficiency
- Identify and implement process improvements to streamline campaign execution, reduce bottlenecks, and increase productivity
- Stay up-to-date with industry trends, best practices, and emerging technologies in marketing operations and project management
- Foster a culture of continuous improvement, operational excellence, and project management best practices within the marketing team

Heres What You Need:

- Bachelors degree in marketing, business, or a related field
- 2-3 years of experience in marketing operations/campaign management
- Strong understanding of Agile and end-to-end marketing campaign management
- Agile certification is a plus
- Proficiency with project management tools such as Wrike and Trello
- Strong project management skills and experience utilizing project management methodologies and tools (eg, Agile, Scrum, Kanban, Wrike, Trello, Asana)
- Excellent analytical and problem-solving skills, with the ability to interpret data and provide actionable insights, advance excel is a must
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams globally
- Ability to work in a fast-paced environment and manage multiple priorities simultaneously
- Detail-oriented with a focus on delivering high-quality work

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