Product Marketing Manager

Marketing Manager - SecuritySecurity Marketing Manager role sits within Cisco s Security Account Lifecycle Marketing Team This role is responsible for owning the marketing strategy and plan for Cisco s Security Business Unit in India This person will develop programs that bring Cisco s innovative security portfolio to customers in the India region and deliver value for sellers in the form of pipeline for both new customer acquisition and retention initiatives with a heavy focus on account based approaches Cisco s marketing vision is to be an innovative leader in real-time personalized marketing and communications and we believe our opportunity to achieve these lies in crafting unified omnichannel digital and human experiences We ve thought long and hard about how we deliver upon our vision and quite simply it starts with placing our customers at the heart of everything we do Crafting a customer experience that wows and delights our customers is our North Star and we are looking for an outstanding marketing storyteller who will craft engaging marketing campaigns to communicate the business story to drive awareness and demand What You ll Do Lead the formulation and execution of the security marketing plan for India to achieve regional KPIs Maintain positive relationship and communication with APJC security sales to align dynamic business priorities Work with central security marketing to adapt and deliver priority programs in India region Create compelling locally relevant content as needed using templates and guidelines to adhere to brand journeys targeted personas and creative platform guidelines Measure analyse and share performance with internal stakeholders Plan manage and execute against regional budget Who You ll Work With You will report to Sr Director Lifecycle Marketing You will work closely with the APJC and global security marketing teams extended marketing teams Security sales team in APJC and approved Cisco marketing agencies Who You ll Work With You will report to Sr Director Lifecycle Marketing You will work closely with the APJC and global security marketing teams extended marketing teams Security sales team in APJC and approved Cisco marketing agencies Who You Are Our ideal candidate will have 8 years of professional marketing experience in the technology industry preferably in large MNC 3 years experience in a product marketing role Bachelor Degree s required and additional marketing management diploma preferred Proficient in Microsoft office suite familiarity with project management tools marketing operations and Broad technology awareness with a passion and specific knowledge for cybersecurity Strong internal communication skills problem solver ability to collaborate and work under pressure in a fast-paced matrixed organization An established track record of developing impactful marketing campaign from conception through to execution and achieve campaign KPI in terms of MQL and sales pipeline generation Experienced in all stages of crafting a successful marketing campaign i e planning strategy execution asset creation and distribution Strategic and tactical expertise in digital marketing event management and social media Experienced in editing marketing content whilst adhering to brand and tone of voice guidelines Comfortable collaborating with global regional local colleagues as part of a physical or virtual team Self-motivated can empower and influence others and have the ability to operate with a high degree of autonomy Proficient in English Why Cisco Cisco was named 1 on the World s Best Workplaces list by Great Places to Work and Fortune Magazine for the second year in a row WeAreCisco where each person is unique but we bring our talents to work as a team and make a difference powering an inclusive future for all We embrace digital and help our customers implement change in their digital businesses Some may think we re old 36 years strong and only about hardware but we re also a software company And a security company We even invented an intuitive network that adapts predicts learns and protects No other company can do what we do - you can t put us in a box But Digital Transformation is an empty buzz phrase without a culture that allows for innovation creativity and yes even failure if you learn from it Day to day we focus on the give and take We give our best give our egos a break and give of ourselves because giving back is built into our DNA We take accountability bold steps and take difference to heart Because without diversity of thought and a dedication to equality for all there is no moving forward So you have colourful hair Don t care Tattoos Show off your ink Like polka dots That s cool Pop culture geek Many of us are Passion for technology and world changing Be you with us Message to applicants applying to work in the U S and or Canada When available the salary range posted for this position reflects the projected hiring range for new hire full-time salaries in U S and or Canada locations not including equity or benefits For non-sales roles the hiring ranges reflect base salary only employees are also eligible to receive annual bonuses Hiring ranges for sales positions include base and incentive compensation target Individual pay is determined by the candidate s hiring location and additional factors including but not limited to skillset experience and relevant education certifications or training Applicants may not be eligible for the full salary range based on their U S or Canada hiring location The recruiter can share more details about compensation for the role in your location during the hiring process U S employees have to quality medical dental and vision insurance a 401 k plan with a Cisco matching contribution short and long-term disability coverage basic life insurance and numerous wellbeing offerings Employees receive up to twelve paid holidays per calendar year which includes one floating holiday plus a day off for their birthday Employees accrue up to 20 days of Paid Time Off PTO each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO We offer additional paid time to volunteer and give back to the community Employees are also able to purchase company stock through our Employee Stock Purchase Program Employees on sales plans earn performance-based incentive pay on top of their base salary which is split between quota and non-quota components For quota-based incentive pay Cisco typically pays as follows 75 of incentive target for each 1 of revenue attainment up to 50 of quota 1 5 of incentive target for each 1 of attainment between 50 and 75 1 of incentive target for each 1 of attainment between 75 and 100 and once performance exceeds 100 attainment incentive rates are at or above 1 for each 1 of attainment with no cap on incentive compensation For non-quota-based sales performance elements such as strategic sales objectives Cisco may pay up to 125 of target Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid