Product Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India DeltaX Full time

Job Description

As a Product Marketing Manager at DeltaX, you will play a pivotal role in shaping the go-to-market strategy for our products. You will collaborate closely with cross-functional teams including product development, sales, and customer success to effectively position our solutions in the market. Your mission will be to ensure our products resonate with customers, drive engagement, and ultimately lead to increased adoption and revenue.

Key Responsibilities:

  • Market Research: Conduct thorough market analysis to understand customer needs, competitive landscape, and industry trends.
  • Positioning & Messaging: Develop clear and compelling product positioning and messaging that differentiates DeltaX from competitors.
  • Go-to-Market Strategy: Create and execute comprehensive go-to-market plans for product launches, including pricing, promotional strategies, and sales enablement tools.
  • Content Development: Collaborate with the content team to produce high-quality marketing materials, including product brochures, case studies, webinars, and blog posts.
  • Sales Enablement: Equip the sales team with the necessary tools and training to effectively communicate product benefits and drive sales.
  • Customer Engagement: Work closely with customer success teams to gather feedback and insights from users, ensuring our products continuously meet their needs.
  • Performance Tracking: Analyze and report on marketing performance metrics to assess the effectiveness of campaigns and strategies, making data-driven recommendations for improvement.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
  • 2 - 4 years of product marketing experience, preferably in a SaaS environment.
  • Strong understanding of marketing principles, product lifecycle management, and customer-centric strategies.
  • Excellent written and verbal communication skills with a talent for storytelling.
  • Ability to analyze data and derive actionable insights.
  • Proficient in marketing tools and analytics platforms (e.g., Google Analytics, HubSpot).
  • Strong project management skills with the ability to manage multiple priorities and deadlines.

Why Join Us?

At DeltaX, we foster a culture of innovation, collaboration, and continuous learning. You'll have the opportunity to work with a talented team, contribute to exciting projects, and make a tangible impact on our products and customers. We offer competitive compensation, comprehensive benefits, and opportunities for professional growth.

How to Apply: If you're ready to take on a new challenge and help shape the future of product marketing at DeltaX, please submit your resume and a cover letter outlining your relevant experience and why you're excited about this opportunity to hireme@deltax.com

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