Head of Brand

4 weeks ago

Mumbai India Union Living Full time

Job Description Location: Thane Company: Orex Coliving Spaces Pvt. Ltd. (Union Living) CTC: 612 LPA About the Role As the Head of Brand & Experiences, you will lead a lean, high-performance, AI-integrated marketing team that drives occupancy, brand leadership, and customer delight. You will own the end-to-end marketing charter, blending creativity with performance to ensure Union is positioned as the city's best place to live. Key Responsibilities - Curate vibes and experiential events across different properties. - Report to and coordinate with multiple properties across cities. - Manage 57 Instagram pages and ensure consistent, engaging presence. - Oversee creative work: photography, videography, shooting gear, graphics, and visuals. - Lead and mentor a team of interns. - Manage influencer tie-ups and user-generated content (UGC). - Create industry-leading social media and content strategies. - Write compelling copy for digital and offline campaigns. - Champion resident experience as the heart of the brand. - Build city-wise brand leadership and sentiment supremacy through culture-driven campaigns. - Act as brand custodian across all touchpoints PR, crisis communication, and reputation. Requirements - 610 years of experience in branding, growth, or marketing leadership. - Prior experience in hospitality, real estate, co-living, lifestyle, or consumer brands. - Strong creative storytelling and data-driven execution abilities. - Hands-on expertise in social media, influencer marketing, and brand campaigns. - Team leadership and stakeholder management experience. What You'll Get - Ownership of Union's brand and experience charter. - High autonomy in decision-making. - Fast-track growth to City Head or Central Marketing Leadership roles. - Opportunity to shape how urban India experiences living.

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