Head of Marketing

20 hours ago

Mumbai, India FINVASIA Full time

Head of Marketing & Branding Role OverviewThe Head of Marketing & Branding will lead all marketing, communication, and brand-building activities for Blockmaze. The role requires ownership of both strategy and execution across digital marketing, brand development, product launches, and online/offline campaigns. He will be responsible to build a high performance marketing team from scratch and will negotiate with agencies and vendors to build a complete marketing engine for the brand.Key Responsibilities- Develop and own the overall marketing and brand strategy.- Build Blockmaze’s brand identity and communication guidelines.- Plan and execute digital marketing campaigns across all channels.- Manage performance marketing, content, creative, and social media.- Oversee website content, product announcements, and marketing materials.- Plan go-to-market campaigns for new products and features.- Manage PR, media relations, and external agencies.- Lead event marketing, partnerships, and industry participation.- Monitor marketing metrics and own brand/marketing KPIs.- Manage and grow a small internal marketing team.Requirements- 15–20 years of marketing and branding experience.- Experience in fintech, financial services, technology, or blockchain.- Strong understanding of both brand and performance marketing.- Proven ability to lead campaigns end-to-end.- Excellent communication, creative judgment, and leadership skills.- Ability to manage external agencies and internal teams.Nice-to-Have- Experience in crypto/blockchain marketing.- Experience working with compliance-led communication.

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