Senior Director

About the Role We are seeking a dynamic and visionary Senior Director of Product Marketing to lead the product positioning go-to-market strategy and narrative building for our suite of customer engagement solutions As the Senior Director of Product Marketing you will be the bridge between product management sales marketing and customer success-driving strategic growth initiatives and enabling product-market fit for new and existing solutions You will oversee a high-performing team responsible for crafting messaging enabling sales analyzing the competitive landscape and ensuring our platform resonates with enterprise buyers globally Key Responsibilities Product Positioning Messaging - Own and refine the overall product narrative aligned with the company s mission and vision - Develop differentiated messaging frameworks and value propositions tailored to enterprise audiences across verticals e g BFSI eCommerce OTT Telecom etc - Ensure consistency across all touchpoints - website campaigns collateral PR analyst relations Go-to-Market Strategy GTM - Collaborate with Product Sales and Customer Success to build launch plans for new features products and strategic initiatives Define GTM success metrics orchestrate cross-functional execution and iterate based on market feedback Competitive Intelligence - Own market and competitor research to deeply understand the customer engagement landscape - Deliver ongoing analysis battle cards and win loss insights to sharpen GTM execution and product roadmap alignment Sales Field Enablement - Partner with revenue teams to create impactful sales collateral pitch decks demo narratives and objection handling frameworks - Lead the development of training programs and onboarding materials for BDRs AEs and partner channels Customer Market Insights - Drive customer advocacy programs across case studies testimonials customer review and reference program - Drive customer advisory boards in-depth interviews and surveys to uncover trends needs and opportunities - Leverage data and insights to influence product strategy and marketing programs Analyst and Influencer Relations - Build strong relationships with industry analysts e g Gartner Forrester G2 to influence market perception and secure strategic placements in key reports What We re Looking For Must Have - 12 years in B2B enterprise software marketing specifically in a product marketing leadership role is a must - Deep understanding of customer engagement martech or adjacent SaaS categories - Proven track record of launching enterprise-grade products and leading strategic GTM initiatives - Exceptional storytelling communication and executive presence - Strong analytical skills with a data-driven mindset - Experience leading mentoring and scaling a global product marketing team - MBA from a tier 1 B-school or equivalent experience preferred Why join us - Contribute to a product backed by 11 technology patents showcasing industry-leading innovation - You are passionate about technology and its impact on the high-growth mobile technology space - Power personalized engagement at scale processing over 30 billion events daily and reaching 3 billion devices worldwide - Flourish in an environment that nurtures Growth and Curiosity - Empowering employees with Full-Spectrum Benefits and Assistance Learn More Get to know us better before you apply Check out our product documentation engineering blog and customer stories to see how we work and what we value - - - - - About CleverTap CleverTap is the leading all-in-one customer engagement platform trusted by over 2 000 global brands-including marquee Fortune 500 companies -to deliver personalized experiences at scale Recognized as a leader in customer engagement by Forrester and Gartner and ranked among G2 s Top 10 Best Software Companies in India we empower brands to build long-lasting customer relationships At the forefront of our innovation is driving the next wave of AI-powered engagement With brands can stay ahead in a rapidly evolving market creating deeper connections that spark loyalty and growth Underpinning is TesseractDB TM our purpose-built 11-patent data platform designed for speed and cost efficiency in customer engagement Backed by Accel Peak XV Partners Tiger Global CDPQ and 360 One CleverTap is headquartered in San Francisco with offices in Seattle Toronto Vancouver London Sao Paulo Bogota Mexico Amsterdam Sofia Dubai Mumbai Bangalore Gurgaon Singapore Ho Chi Minh City Manila and Jakarta For more information visit or follow us on and Join us in shaping the future of engagement CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds encouraging them to contribute their unique perspectives to our workplace