Adobe Analytics Specialist

3 weeks ago

Hyderabad, India Teamware Solutions Full time

Job Description Key Responsibilities: - Implement and maintain Adobe Analytics tagging using Adobe Launch or DTM (Dynamic Tag Manager). - Design and develop customized reports, dashboards, and data visualizations to track website and campaign performance. - Analyze user behavior and conversion metrics to provide actionable insights for marketing and product teams. - Collaborate with developers, marketers, and stakeholders to define tracking requirements and ensure data accuracy. - Perform data validation and troubleshoot data discrepancies. - Manage and optimize Adobe Analytics workspace, segments, calculated metrics, and report suites. - Support A/B testing and personalization initiatives through data analysis. - Stay updated on Adobe Analytics best practices, new features, and industry trends. - Provide training and documentation for end-users on Adobe Analytics tools and reports. Qualifications and Requirements: - Bachelor's degree in Marketing, Data Analytics, Computer Science, or related field. - 3+ years of experience working with Adobe Analytics in a digital marketing environment. - Strong knowledge of Adobe Analytics implementation, report creation, and workspace analysis. - Experience with tag management systems like Adobe Launch or DTM. - Proficient in SQL and basic scripting languages (JavaScript) for data manipulation and customization. - Understanding of web technologies (HTML, CSS, JavaScript) and digital marketing concepts. - Excellent analytical, problem-solving, and communication skills. - Ability to translate complex data into clear, actionable insights. Desirable Skills and Certifications: - Adobe Certified Expert Adobe Analytics or related certifications. - Experience with other Adobe Experience Cloud products (Target, Audience Manager). - Familiarity with Google Analytics and other digital analytics platforms. - Knowledge of statistical analysis and data visualization tools (Tableau, Power BI). - Experience working in Agile marketing or cross-functional teams.

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