Optimization & Analytics Specialist

Primary Skills
The Site Optimization & Analytics Specialist will support in eCommerce metrics, testing and optimization initiatives. This individual will be responsible for executing the testing roadmap for our web and app properties and development and implementation of analytics tracking requirements. The Optimization & Analytics Specialist will be a primary point of contact for all aspects of testing and will interface with stakeholders such as Product Management, Marketing, GMs, and Business Intelligence. Our analytics & testing roadmap covers a broad spectrum of tracking and experimentation including site/platform features, promo and pricing changes, design enhancements, and site algorithms. We are looking for someone with a passion for Analytics & A/B testing who can support and drive our tracking and testing initiatives with an advanced marketing, technical and analytical skill set.
Detailed Job DescriptionResponsibilities:

• Prioritize and manage experimentation roadmap
• Lead discussions with stakeholders to understand test goals and business impact
• Identify opportunities to run tests based on effort, site traffic and competing tests
• Own A/B and multivariate test design, execution, and documentation
• Work closely with developers to build out testable features in accordance with requirements
• Monitor tests throughout their lifecycle to ensure testing fidelity and validity
• Evaluate the impact of concurrently running tests, promotions, launch of new features and other website changes that might influence test results
• Conduct experiment analysis – help uncover changes in metrics, identify shifts in user behavior and effectively communicate the story behind test data
• Drive the test communication process, inform stakeholders of test status, provide visibility into test outcomes, suggest recommendations for follow up tests, and populate experimentation roadmap
• Prioritize and manage product tracking requirements
• Lead discussions with Product team members to understand their tracking goals and business impact
• Own documentation of product analytics tracking and tools
• Develop expertise in our analytics and tracking tools including Adobe Analytics, Heap and GA4
• Monitor product tracking tools for data integrity as site updates occur
• Use site analytics and web site testing data to identify opportunities for improvement and develop informed business recommendations to share with the team Requirements:
• Minimum of 3 years experience using web analytics platforms and/or optimization tools such as Adobe Analytics, Omniture SiteCatalyst, Adobe Target (Test & Target), Google Analytics, Optimizely, Monetate, etc.
• Basic understanding of eCommerce business metrics and drivers; should be familiar with online shopping and eCommerce site metrics and drivers
• Proven analytical skills demonstrated by the ability to collect and analyze data, and make recommendations based on that analysis
• Understanding of good test setup and metrics (basic statistics, confidence levels, etc.)
• Excellent communication skills (written and verbal), both in articulating his/her ideas and gathering input from key stakeholders
• Strong project management skills – Minimum of 2 years experience driving experiments from ideation to completion
• Ability to thrive in a fast-paced, entrepreneurial environment with a focus on flawless execution with attention to detail, accuracy, and on-time delivery
• Basic to advanced Excel and Powerpoint skills
• Proficiency in SQL
• BA/BS degree in economics, mathematics, marketing, business, or related field preferred.
Remarks/Notes If any Should be willing to WFO from day 1

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