Adobe Analytics, Senior Analyst

1 day ago

Hyderabad, India Blackbaud Full time

About the role: As an Adobe Analytics, Senior Analyst, you will be involved in all aspects of maintaining our Adobe Analytics platform and providing related reporting and analysis. You’ll play a critical role in empowering our teams with meaningful data insights that drive key business decisions.  What you’ll do Serve as the primary administrator for the Adobe Analytics platform, handling setup, configurations, user access, and system updates.  Work to implement tracking tags, ensuring accurate data collection across digital properties.  Conduct regular audits and validations to ensure data accuracy and integrity.  Provide troubleshooting and resolutions to any data discrepancies or data quality issues.  Act as the point of contact for Adobe Analytics queries and issues; provide training and guidance to end users and stakeholders on best practices.  Create, maintain, and optimize custom reports, dashboards, and metrics that align to business needs, facilitating data-driven decision-making across teams.  Manage integration between Adobe Analytics and other platforms (e.g. CRM, CMS) to support cohesive data strategies.  Proactively identify and implement improvements within the Adobe Analytics environment, staying updated on new features, tools, and industry best practices.  Partner with cross-functional teams (e.g., IT, Marketing, Sales) to align data strategy and reporting to overall business objectives. What you’ll bring   5+ years of experience administering Adobe Analytics (Adobe Analytics certification preferred).  Strong knowledge of JavaScript, HTML, tag management, and web data layer structures.  Solid understanding of data collection methods, segmentation, and custom metrics within Adobe Analytics.  Familiarity with integrating Adobe Analytics with other tools (e.g., Marketo, CRM, A/B Testing platforms).  Exceptional analytical, problem-solving, and troubleshooting skills.  Able to work flexible hours as required by business priorities and to align with time-zones across the business. Strong communication skills, with the ability to explain technical concepts to non-technical stakeholders.  Preferred technology experience: Wordpress, Adobe Analytics, Adobe Marketo Forms, Qlik, SFDC, Power BI, Optimizely, and Tealium  Able to work flexible hours as required by business priorities Blackbaud is a digital-first company which embraces a flexible remote or hybrid work culture. Blackbaud supports hiring and career development for all roles from the location you are in today

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