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Sports Marketing and Engagement Lead
1 month ago
Marketing & Brand Growth Specialist – 22Yards
*Location: Adyar, Chennai.
*Job Type:* Full-Time
*Experience:* 1-3 years in marketing, digital media, or event promotions
Budget - 30k to 40k per month
*About 22Yards *
At 22Yards, we don't just play cricket – we create experiences From high-energy corporate tournaments to high-stakes leagues, we bring cricket lovers together. Now, we're on the hunt for a *Marketing & Brand Growth Specialist* who's ready to take our brand to the next level
*What You'll Be Doing (And Crushing It )*
*Content & Creative Coordination*
- Team up with *designers & video editors* to create eye-catching posters, reels, and promo videos.
- Craft killer content that grabs attention and gets people talking.
- Work with *voice-over artists* to produce engaging audio content for our promos.
*Influencer & Community Partnerships*
- Partner with *influencers, sports personalities, and cricket content creators* to promote tournaments & ground facilities.
- Build sponsorships and collaborations with brands that love cricket as much as we do.
*Marketing Strategy & Execution*
- Plan *weekly ground-wise & tournament-wise marketing* strategies.
- Optimize all our *ground listings on Google Maps* and other platforms – make 22Yards the go-to cricket destination
- Keep an eagle eye on *Google reviews & social media ratings*, ensuring we stay on top of our game.
*Social Media & Digital Domination*
- Own our *social media pages* (Instagram, Facebook, LinkedIn, etc.) and make them shine
- Run *high-impact social media ads* that turn heads and generate leads.
- Work closely with the *sales team* to ensure every lead turns into a game-changing booking.
What We're Looking For
- 1-3 years of experience in marketing, social media, or event promotions.
- A creative mind with a knack for writing catchy content & crafting viral campaigns
- Experience with Google My Business, social media ads, and influencer marketing
- A true cricket lover who gets the energy of the game and the thrill of the crowd
What's In It for You?
Competitive salary + exciting performance-based incentives.
Work in the fast-paced world of sports & event.
Be a key part of an expanding cricket community.
Endless networking opportunities with corporate leaders, influencers, and sports enthusiasts.
Ready to make an impact? Join us and be the voice of 22Yards