Sports Marketing

2 weeks ago


Delhi, Delhi, India UNISON INTERNATIONAL CONSULTING (The Recruitment Company) Full time

Job Title: Sports Marketing

Location: Delhi, India

CTC: Upto 30 LPA

Job Summary: As a Marketing , with a primary focus on cricket and running, will be responsible for developing, implementing, and overseeing the execution of comprehensive sports marketing strategies that align with the brand's goals and objectives. The ideal candidate will have deep expertise in sports marketing, a passion for sports, and a proven track record of driving brand growth through creative and impactful marketing campaigns. This role involves managing relationships with athletes, sports teams, events, grassroot activations, and influencers, while ensuring alignment with the brand's core values.

Key Responsibilities:

Athlete & Sponsorship Management:


• Manage & grow relationships with athletes, running ambassadors, and influencers to amplify brand visibility.


• Identify and recruit top athletes, influencers, and teams to represent the brand, ensuring strong alignment with the brand's values and mission.


• Manage endorsement agreements and partnership agreements.


• Develop activation plans for athlete partnerships, maximizing visibility and engagement through media, events, and social media.

Strategic Planning & Campaign amplification:


• Assist with the development of sports marketing strategies to promote the brand and its products through key sports initiatives.


• Collaborate with cross-functional teams (Brand, Sales, Product, PR) to ensure alignment of marketing strategies with business objectives.


• Drive creative and innovative campaigns that engage target audiences, amplify brand awareness, and increase product adoption across key sports segments.

Event Marketing & Activation:


• Plan and execute sponsorship activations for key sports/lifestyle events, tournaments, and competitions.


• Plan and execute all grassroot initiatives with a key focus on Running and Cricket.


• Work closely with event organizers to ensure seamless integration of the brand into event promotions, onsite activations, and media coverage.


• Manage the end-to-end execution & post-event reporting for all event marketing efforts.



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