▷ Immediate Start: Inside Sales Team Lead

2 weeks ago

Pune India Frido Full time

Job Description Team Leader Meta CTWA Sales Funnel Location: Pune (Onsite) Frido is a fast-growing D2C brand pioneering comfort and mobility solutions. We thrive on bold ideas, rapid experimentation, and customer-first innovation. We are now building a Meta Click-to WhatsApp Sales Funnel Team and we're looking for a high-agency Team Leader who can take this from zero to one and scale it into a revenue-driving powerhouse. What You'll Do Funnel Creation & Strategy Build Meta Click-to-WhatsApp campaigns from scratch with clear funnel stages (ad click conversation conversion). Design journeys and playbooks for different customer personas (first-time buyers, retargeting, high-value buyers). Define KPIs like CPL, reply rates, lead quality, and conversion rates. Team Building & Leadership Hire, train, and lead a team of WhatsApp sales agents and creatives. Build SOPs for conversation scripts, follow-up cadences, and funnel optimization. Coach the team on sales psychology, objection handling, and chat etiquette. Optimization & Growth Continuously analyze funnel performance (ad copy, targeting, chat-to-sale ratio). Run experiments on automation vs. human-led chats, creative variations, and response timings. Work with marketing and product teams to align offers, creatives, and promotions with funnel flow. Scale winning funnels across categories, campaigns, and festive pushes. What We're Looking For Strong experience in performance marketing / Meta Ads / CTWA campaigns. Proven ability to design and optimize funnels (from scratch to scale). Understanding of D2C consumer behavior, WhatsApp sales dynamics, and conversational commerce. Past leadership experience (managing a small sales or performance team) is a plus. Strong with numbers ability to track KPIs, optimize based on data, and communicate results clearly. High agency, entrepreneurial mindset thrives in unstructured 0 1 environments. Hands-on familiarity with tools like Meta Ads Manager, WhatsApp Business API, CRM tools (Zoho, Freshdesk, HubSpot, etc.). What We Offer Opportunity to build and lead a new revenue channel from scratch. High visibility role with direct impact on growth and scale. Fast-paced, innovation-driven culture with autonomy to experiment. Competitive pay and performance-based incentives.

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