Senior Product Marketing Role

About Media net- Media net is a technology company comprising of 1250 employees focused on developing innovative monetization products for digital publishers and advertisers - Media net s vast product suite leverages a strong foundation of best-in-class contextual targeting and an unmatched capability to unify disparate marketplaces to maximize competition and value for publishers and marketers Media net offers exclusive access to Yahoo Bing s Contextual Ads Program featuring billions of dollars of search demand allowing publishers premium display to search and native ad formats with strong visibility metrics Media net also has the industry s first server-side header bidding platform that maximizes yield with no compromise to the user experience - We provide our publisher clients with expert advice comprehensive access to the best monetization opportunities and outstanding execution via highly customized solutions across all advertising formats - programmatic search native content video mobile local and social ads - Media net s offerings incorporate proprietary machine learning technology sophisticated data processing and detailed analytics capabilities to successfully target internet users - Current clients and partners include Forbes Hearst Meredith Yahoo MSN Reuters WebMD The Street Ziff Davis NY Daily News Facebook AppNexus and many more - By market cap Media net is one of the Top 5 largest ad tech companies worldwide By revenue Media net is the second-largest contextual advertising business worldwide - Media net has offices across New York Los Angeles Dubai Zurich Mumbai and Bangalore Media net s US HQ is based in New York and Global HQ in SizeLarge-scale GlobalWorking Days5 days weekOffice Location-Andheri East Mumbai-Domlur BengaluruRole ResponsibilitiesWe are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team The ideal candidate will play a crucial role in new product ideation executing successful go-to-market strategies and ensuring the overall success of our mobile applications This role requires a combination of strategic thinking creativity analytical skills and effective communication - New Product Ideation Collaborate with cross-functional teams to generate innovative ideas for new mobile app products Conduct market research and analysis to identify emerging trends and opportunities - Go-to-Market Strategy Develop and execute comprehensive go-to-market strategies for new products ensuring successful product launches Work closely with the product development team to align marketing initiatives with product features and benefits - Competitor Research Conduct thorough competitor analysis to understand market trends identify competitive advantages and position our products effectively - User Lifecycle Management Develop and implement strategies to optimize the user lifecycle from acquisition to retention Utilize data-driven insights to enhance user experience and engagement - A B Testing Design and execute A B testing initiatives to optimize marketing campaigns and improve key performance indicators - App Store Optimization ASO Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores - Stakeholder Management Collaborate with internal teams including product development design and sales to ensure alignment and successful product launches Build and maintain strong relationships with external stakeholders including partners and vendors Ideal Candidate- Communication Excellent written and verbal communication skills Ability to convey complex ideas in a clear and compelling manner - Product Analytics Strong understanding of product analytics and the ability to derive actionable insights from data - App Media Buying Experience with app media buying platforms including Google Facebook AppLovin Taboola etc Proven ability to optimize campaigns for maximum ROI - App Monetization Knowledge of various app monetization models and strategies Ability to develop and implement monetization plans that align with business goals - Design and Messaging A keen eye for design and messaging to create visually appealing and effective marketing materials Understanding of how design elements impact user engagement If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above we invite you to apply for this exciting opportunity Perks Benefits and Work Culture- Flexible work hours and leaves- Salary advance- Maternity Paternity leave benefits adoption assistance- Butler Concierge services- Team Off-sites CelebrationsBeyond Work - Insurance benefits for you and family- Interest-free loans- Gift vouchers for special moments- Fully-equipped Gym- Education Sponsorship Programs ref updazz com