Director - Product Marketing

Company Description Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives To create a better experience for their customers and employees To help them grow Software is a choice that can make or break a business Create better or worse experiences Propel or throttle growth Business software has become a blocker instead of ways to get work done There s another option Freshworks With a fresh vision for how the world works At Freshworks we build uncomplicated service software that delivers exceptional customer and employee experiences Our enterprise-grade solutions are powerful yet easy to use and quick to deliver results Our people-first approach to AI eliminates friction making employees more effective and organizations more productive Over 72 000 companies including Bridgestone New Balance Nucor S P Global and Sony Music trust Freshworks customer experience CX and employee experience EX software to fuel customer loyalty and service efficiency And over 4 500 Freshworks employees make this possible all around the world Fresh vision Real impact Come build it with us Freshworks is seeking an experienced Director of Product Marketing to drive the growth of our flagship ITSM offering Freshservice Freshservice is Freshworks 400M business disrupting the ITSM market by streamlining complex IT processes for mid-market and enterprise customers In this role you will lead a team of 8 product marketers to drive go-to-market strategies for AI-powered ITSM IT asset management and IT operations as we accelerate our enterprise expansion Reporting to the Senior Director of Product Marketing you will bridge go-to-market and product teams to deliver impactful marketing initiatives Strong storytelling skills a deep understanding of buyer personas and the ability to craft compelling narratives are essential Key Responsibilities Strategic Leadership - Develop and execute product marketing strategies to drive revenue and adoption for Freshservice Lead go-to-market planning to align with corporate revenue and retention goals Product Messaging and Positioning - Craft compelling messaging to differentiate Freshservice in the market Ensure consistent narratives across campaigns and customer communications Market Understanding - Deeply understand buyer personas to tailor marketing strategies Conduct market research and competitive analysis to inform product strategy Content and Sales Enablement - Oversee creation of marketing collateral and sales tools to support the sales team Develop case studies and narratives showcasing Freshservice s value Team Leadership - Manage and mentor a team of product marketing professionals Foster a culture of innovation and collaboration Performance Measurement - Track KPIs such as revenue growth and campaign effectiveness Use insights to refine strategies and optimize results Qualifications Experience 14-16 years in B2B product marketing with 3 years in leadership roles Experience marketing IT or other technical products is preferred Education Bachelor s degree in Marketing Business or a related field MBA is a plus Skills Strong storytelling communication and leadership skills proven expertise in building go-to-market strategies for mid-market and enterprise audiences Additional Information At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business Fresh vision Real impact Come build it with us