Director - Marketing

6 days ago

Bangalore Karnataka, India Firstsource Solutions Full time

for the Role of Director - Digital Campaigns Brief description of the role Oversees and manages all aspects of digital marketing campaigns including strategy development execution and performance analysis Works closely with various teams to ensure that digital marketing efforts align with the overall business objectives and brand guidelines Core KPIs Campaign effectiveness and efficiency prompt tracking and reporting of performance and budgets set-up error rate engagement refine campaign processes from requirements to reporting adherence Responsibilities Overseeing all digital marketing efforts across various channels such as Paid Display Social Ads and email Oversees the campaign processes tools and governance and monitor KPIs Builds supports and refines workflows for digital campaigns email organic search paid campaigns ABM etc Leads the campaign QA Audit Test campaign assets forms templates links UTM workflows etc and the set-up adherence to internal checklists etc and oversees UAT Managing budgets and allocating resources for digital campaigns Oversees optimisation of campaigns basis business goals KPIs and benchmarks with focus on ROI and attribution Focuses on ROI and attribution Manages customer data and fine tunes engagement strategies Monitors quality and velocity of digital inbound lead generation from the campaigns Uses A B testing and CRO Focuses on rapid experimentation for velocity in user acquisition and conversion Collaborating with cross-functional teams to ensure brand consistency and cohesive marketing efforts Building and maintaining relationships with key stakeholders and external partners Leverage the workflow platform for intaking campaign requests and managing delivery priorities and managing team capacity Analysing digital marketing data to inform strategic decisions and optimize campaigns for maximum impact and ROI and delivering to stakeholders the insights into what s working and not working Ensure compliance to data protection and privacy regulations such as GDPR CCPA etc and email regulations AI and Innovation Leverage AI to improve effectiveness and efficiency through identification of and implementing AI-enabled or AI-led automation in campaigns Key qualifications experience and skills Bachelor s degree in marketing business administration or a related field with a preference for a master s degree In overall experience at least 10 years of managerial experience in digital marketing with a proven track record of running successful campaigns Proficiency in marketing automation tools such as HubSpot SEO SEM Google Analytics CRO and display ad ecosystems viz Google Meta and LinkedIn and CRM software such as Salesforce Use of dashboards to visualise and analyse the performance of campaigns and generate actionable insights Ideal candidate would be tech-oriented knowledgeable about current marketing trends and strategies and able to manage and coordinate with different team members effectively Strong leadership analytical and communication skills

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