Performance Marketing Executive

19 hours ago

Mumbai, India Nap Chief Full time

Performance Marketing Executive

Experience: 2–3 years

Location: Andheri, Mumbai

About Nap Chief

Nap Chief is a premium kidswear brand on a mission to make bold, comfortable and sustainable clothes for kids who love to stand out. We’re a D2C powerhouse scaling across India with a strong digital presence. Performance marketing is the engine behind our growth — and we’re looking for someone who’s ready to take the wheel.

This is not a “push buttons” role. You’ll be strategising, experimenting, analysing and scaling campaigns that directly move revenue, while working closely with founders and senior leadership.

What You’ll Do (Your Impact)

- Own the performance funnel end-to-end – plan, launch and continuously optimise high-impact campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Shopping).
- Manage sizeable ad spends (₹XX–₹XX lakhs/month) with complete accountability for ROAS, CPA and other growth KPIs.
- Conduct deep data dives on campaign performance, turning dashboards and cohort reports into actionable insights.
- Design and execute sophisticated audience strategies – segmentation, remarketing, lookalikes, and custom intent audiences that actually convert.
- Experiment relentlessly with creatives, ad formats, copy, landing pages and bid strategies to unlock new growth.
- Maintain always-on performance – proactively monitor and troubleshoot so key campaigns never go dark.
- Coach and guide junior associates – set priorities, review their execution, and provide structured feedback to raise the team’s bar.
- Work closely with founders and functional heads on scaling strategies, testing new channels (think Pinterest, Snapchat, affiliate, influencer amplification), and feeding learnings back into the brand’s growth engine.
- Take full ownership of results – identify when something’s off, act fast, and deliver corrective action plans.

What You’ll Bring (Skills & Experience)

- Deep expertise in Google Ads & Meta Ads campaign planning, optimisation and reporting.
- Advanced understanding of audience segmentation, remarketing, conversion tracking and attribution models.
- Proven success managing large ad budgets for performance-driven outcomes in a D2C environment.
- Strong data analysis chops – can turn numbers into stories, dashboards into decisions.
- Leadership ability – comfortable delegating, reviewing and mentoring junior associates.
- Ownership mindset – you treat budgets and campaigns as your own business.
- Problem-solver under pressure – decisive, adaptable and quick to respond when metrics shift.
- Excellent communication & stakeholder management – can clearly explain insights and recommendations to non-marketers.

Traits We Value

- Primary: Ownership & decisiveness in scaling campaigns.
- Secondary: Analytical, data-driven decision-making.

Why Nap Chief?

- High impact role – your campaigns directly fuel the brand’s revenue and growth.
- Direct access to founders – get strategic exposure and a seat at the table.
- Fast-paced, creative environment – test bold ideas, see quick results, celebrate wins.
- Growing category leader – premium kidswear with a passionate community of parents.

How to Apply

Send your CV/portfolio of campaigns you’ve managed to careers@napchief.com

- with the subject line “Performance Marketing Executive – [Your Name]”, or apply directly via LinkedIn.

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