Senior Manager Brand And Marketing

Our Client is a leading personal care and hygiene brand dedicated to offering high-quality eco-conscious products Our mission is to provide natural and sustainable solu ons that cater to both B2B and B2C markets With a strong commitment towellness and sustainability we aim to revolu onize the personal care industry by delivering premium ethically sourced products to our customers As we prepare to scale our footprint across India and beyond we are looking for a passionate Senior Manager- Brand Marketing to shape the brand narrative drive market penetration and strengthen our appeal to both consumers and investors Role Overview The Senior Manager Brand Marketing will lead the company s overall marketing strategy from consumer brand building D2C to trade institutional marketing B2B to investor storytelling and visibility This is a senior role requiring a strategic thinker who can also execute hands-on in a lean team environment The ideal candidate will blend creativity analytical skill and entrepreneurial drive to build a brand that resonates deeply with Indian consumers and inspires confidence among venture capital partners Key Responsibilities Brand Strategy Positioning Develop and own the company s brand architecture vision and identity across product categories Craft a unified brand narrative that connects emotionally with consumers and communicates innovation and purpose to investors Conduct deep market research category analysis and consumer insight studies to guide product positioning and communication Oversee brand voice tone and visual identity consistency across digital print packaging and partner platforms Define short- and long-term brand goals and measure brand health metrics awareness equity recall D2C Direct-to-Consumer Marketing Lead the company s D2C growth strategy across its own ecommerce website and key online marketplaces Amazon Flipkart Nykaa BigBasket etc Drive full-funnel marketing awareness acquisition retention and loyalty through data-driven campaigns Manage digital performance marketing Google Ads Meta influencer collaborations to achieve ROAS and CPA goals Oversee content marketing SEO SEM social media engagement and email automation to strengthen consumer connection Work with the tech and design teams to enhance website UX storytelling and conversion optimization Develop customer feedback loops and use insights to improve product communication and experience B2B Business-to-Business Marketing Develop a strong B2B brand presence for distributors retail partners institutional buyers and hospitality clients Create category-led brand stories and trade marketing campaigns that differentiate our products on shelves and in catalogues Design impactful sales enablement tools catalogues brand decks retail branding POSM materials Support the sales team with lead generation campaigns co-branded marketing support and retail engagement programs Build relationships with key accounts and distribution partners to align marketing and commercial objectives 4 Investor Venture Capital Brand Building Collaborate with founders to craft the brand narrative for investors highlighting traction scalability and purpose Design pitch decks brand films and milestone presentations that communicate brand potential and differentiation Build brand visibility through earned media PR stories industry awards and speaking opportunities Showcase consumer engagement metrics retention data and brand growth stories to strengthen investor confidence Position the company as an emerging challenger brand in the Indian personal and home care space 5 Product Innovation Support Partner with the R D and product teams during new product development ensuring insights-driven positioning naming and packaging Conduct pre-launch market testing consumer trials and go-to-market strategy for new SKUs Ensure packaging design and communication are aligned with brand identity category cues and sustainability principles 6 Leadership Team Development Lead mentor and grow a small but talented marketing team Establish clear KPIs for digital brand and B2B marketing functions Build strong relationships with creative media PR and influencer agencies Foster a culture of collaboration creativity and accountability within the marketing function Present quarterly brand reviews and marketing impact reports to founders and board members Ideal Candidate Snapshot You are a brand builder growth strategist and storyteller rolled into one You can combine instinct with insight manage a small but powerful team and thrive in a fastpaced environment where creativity meets accountability You believe in building Indian brands that stand for trust innovation and global quality Requirements 8-12 years of experience in brand management marketing or growth leadership roles Strong background in FMCG D2C or personal home care industries startup experience preferred Proven ability to build brands from scratch develop consumer campaigns and launch new product lines Deep understanding of digital marketing influencer marketing and omnichannel growth Experience in B2B marketing or channel marketing is highly desirable Exposure to investor communications brand valuation storytelling or fundraising support will be a strong plus Excellent communication analytical and leadership skills Entrepreneurial mindset proactive creative and comfortable working in ambiguity and in small teams Benefits Opportunity to build and scale one of India s next-generation hygiene brands from the ground up A creative purpose-driven and high-energy startup culture Exposure to both consumer-facing brand growth and investor-facing strategic communication Leadership autonomy to shape the company s marketing roadmap Competitive compensation and performance-linked incentives