Senior Brand Manager

3 weeks ago

Hyderabad, India Whatjobs IN C2 Full time

Job Title: Brand Manager Job Summary: We are looking for a strategic and creative Brand Manager for our brand development initiatives and drive brand awareness, engagement, and loyalty. The ideal candidate will have a strong background in brand strategy, consumer insights, and marketing communication, ensuring a consistent and compelling brand presence across all channels. Key Responsibilities: Develop and execute comprehensive brand strategies that align with business goals and market trends. Oversee brand positioning, messaging, and identity to ensure consistency across all marketing channels. Conduct market research and consumer insights analysis to identify opportunities for brand growth. Lead the development of integrated marketing campaigns that enhance brand awareness and engagement. Collaborate with cross-functional teams including design, content, PR, and digital marketing to execute brand initiatives. Manage brand partnerships, sponsorships, and influencer collaborations to expand brand reach. Oversee product launches, ensuring alignment with brand vision and target audience expectations. Monitor brand performance metrics and provide data-driven recommendations for optimization. Ensure brand consistency across all customer touchpoints, including digital, print, and experiential marketing. Stay up-to-date with industry trends, competitor activities, and emerging brand-building techniques. Requirements: Proven experience as a Brand Manager or a similar role in a fast-paced environment. Strong understanding of branding principles, market positioning, and consumer psychology. Experience in developing and executing successful brand campaigns. Excellent communication and storytelling skills with the ability to craft compelling brand narratives. Strong analytical skills and experience in measuring brand performance. Ability to work collaboratively across multiple departments and lead creative teams. Hands-on experience in digital marketing, social media, and content marketing. Experience in managing budgets and optimizing marketing spend. Familiarity with branding tools, analytics software, and market research methodologies. Preferred Qualifications: Bachelor's or Master’s degree in Marketing, Business, Communications, or a related field. Experience in FMCG, eCommerce, technology, or lifestyle brands. Knowledge of international branding strategies and multi-market brand management. Experience with rebranding initiatives and brand evolution projects. Strong network of industry contacts, including media, influencers, and agencies.

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