Senior Brand Manager

3 days ago

Bengaluru Chennai Hyderabad, India ti Steps Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Summary:

We are looking for a strategic and creative Senior Brand Manager to lead the development, execution, and management of our brand strategy. The Senior Brand Manager will be responsible for strengthening brand equity, driving brand awareness, and ensuring consistent messaging across all marketing channels.

Key Responsibilities:

Brand Strategy & Development

  • Develop and implement comprehensive brand strategies that align with business objectives and market trends.
  • Lead brand positioning, messaging, and identity initiatives to enhance brand recognition and loyalty.
  • Oversee product launches, packaging, and promotional campaigns to ensure brand consistency.

Market Research & Analysis

  • Conduct market research, consumer insights, and competitive analysis to identify growth opportunities.
  • Monitor brand performance using KPIs such as brand awareness, market share, and customer engagement.
  • Utilize data to optimize marketing efforts and inform strategic decisions.

Campaign Management

  • Plan and execute integrated marketing campaigns across digital, print, social media, and events.
  • Collaborate with creative, digital, and media agencies to deliver impactful brand communications.
  • Manage budgets and ensure timely delivery of campaigns with measurable results.

Key Skills:

  • Strategic thinking and brand visioning
  • Excellent communication and storytelling skills
  • Analytical mindset with proficiency in data interpretation
  • Project and budget management
  • Digital marketing and social media expertise
  • Creative problem-solving and innovation
  • Leadership and team development abilities

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