Manager / SME - Programmatic Media Buyer & Campaign Optimizer

4 weeks ago


Bengaluru, Karnataka, India eMaxlabz Solutions Full time
About the job

Join Our Growing Team

Are you a dynamic marketing whizz with a passion to learn and a drive to excel in a fast-paced environment? Emaxlabz Solutions Pvt Ltd is looking for talented and motivated individuals to join our expanding team. As a part of this trailblazing team, you will have the opportunity to learn from the best, grow your career in an international global set up and be a part of a company that values creativity, collaboration, and excellence.

About Emaxlabz:

Emaxlabz Solutions is an organisation that specialises in bespoke outsourcing solutions for logistics companies. As part of the growth agenda the organisation is being scaled and transformed to a global GCC centre with various verticals, Marketing being one such, in addition to the existing logistics footprint.

About the Role:

The ideal candidate for the Manager – Programmatic & Social (Biddable Media) role should have 3 to 5 years of experience in digital marketing, with at least 2 years of hands-on campaign management across platforms like DV360, The Trade Desk, and Meta Ads. Experience in client communication, campaign strategy, and cross-functional collaboration.

Job Description: Programmatic Media Buyer & Campaign OptimizerJob Title: Manager / SME - Programmatic Media Buyer & Campaign Optimizer

Location: [Hybrid]

Department: Programmatic Advertising / Ad Operations

Reports To: [Director of Programmatic / Head of Media Buying]

Job Summary:

We need a Programmatic Media Buyer with expertise in DSPs (The Trade Desk, DV360, Amazon DSP, etc.) to manage large-scale programmatic campaigns, optimize real-time bidding (RTB), and maximize performance across display, video, CTV, and native advertising.

Key Responsibilities:

Programmatic Strategy & Execution:

- Plan and execute campaigns via The Trade Desk (TTD), DV360, StackAdapt, or other DSPs.
- Manage private marketplace (PMP) deals, open auctions, and programmatic direct.
- Implement audience targeting strategies (1st/3rd-party data, lookalikes, contextual targeting).

Campaign Optimization:

- Optimize bidding strategies, frequency capping, and budget allocation.
- Use AI-driven tools, dynamic creative optimization (DCO), and attribution modeling.
- Monitor brand safety, ad fraud, and viewability (IAS, DoubleVerify, Moat).

Data & Tech Management:

- Troubleshoot tracking (pixels, server-side tagging, conversion APIs).
- Analyze performance in Google CM360, Adobe Analytics, or Looker Studio.
- Stay ahead of cookieless solutions (UID2, Google Privacy Sandbox, LiveRamp).

Required Skills & Experience:

3 - 5years in programmatic buying (TTD, DV360, Amazon DSP, or similar).

Hands-on experience with DSPs, SSPs, ad exchanges, and DMPs/CDPs.

Strong knowledge of RTB, PMPs, deal IDs, and omnichannel attribution.

Media management in a B2C Environment.

Nice-to-Have:

- Experience with CTV/OTT, DOOH, or retail media networks (Walmart Connect, Criteo).
- Familiarity with programmatic audio or in-game advertising.
- Certifications: The Trade Desk Edge, Google Display & Video 360, IAB.

Submit your resumes to:

your.smart.move@emaxlabz.com

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