Campaign Specialist

4 weeks ago


Fatehabad HR IN KeshvaCredit Services Private Limited Full time

Job Summary We are looking for a detail-oriented and results-driven Campaign Specialist to manage execute and optimize bulk messaging campaigns across RCS WhatsApp and SMS channels The ideal candidate will handle end-to-end campaign planning audience segmentation message creation delivery management and performance tracking to ensure maximum reach and engagement Key Responsibilities Plan and execute bulk messaging campaigns across RCS WhatsApp and SMS platforms Coordinate with internal teams for campaign content creatives and approval Manage message templates broadcast lists and platform dashboards like Gupshup Kaleyra Twilio etc Conduct A B testing to improve engagement and conversion rates Monitor campaign performance metrics delivery open click and response rates Work with CRM and automation tools for lead nurturing and re-engagement campaigns Ensure all campaigns comply with TRAI DLT and data privacy regulations Generate daily weekly and monthly reports to evaluate campaign success Suggest and implement strategies to enhance communication efficiency and user engagement Required Skills Qualifications Bachelor s degree in Marketing Business Administration or related field 1-3 years of experience in digital marketing or bulk messaging campaign management Hands-on experience with WhatsApp Business API RCS platforms and SMS gateways Strong understanding of marketing automation and CRM systems Excellent analytical communication and coordination skills Ability to multitask and meet tight deadlines Basic knowledge of Google Sheets Excel for reporting and data analysis Preferred Qualifications Experience in fintech telecom or performance marketing Knowledge of DLT registration process and sender ID management Familiarity with tools like Gupshup Infobip Kaleyra Twilio or MessageBird Key Attributes Detail-oriented and data-driven Strong team player with ownership mindset Adaptable to fast-paced environments Creative in designing campaign flows and engagement strategies Job Type Full-time Pay 7 000 00 - 18 000 00 per month Work Location In person


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