▷ Apply Now B2c Brand Manager

About Bajaj FinservFounded in April 2007 Bajaj Finserv is the financial arm of the Bajaj group We believe in a simple philosophy to never settle for good and go for great This reflects in our extensive product portfolio that spans across 3 broad categories- lending insurance and wealth advisory With 24 products spread across 12 product lines we re one of the fastest growing and most diversified NBFCs in India Our footprint spans the length and breadth of India Bajaj Finance Limited is the lending and wealth advisory arm of Bajaj Finserv Limited It is the most diversified non-bank in the country with multiple product lines across consumer commercial and SME finance making it one of the most profitable companies in the category Website https www bajajfinserv in Company Size Large-scale GlobalWorking Days 5 days weekOffice Location Viman Nagar PuneRole Responsibilities Brand Strategy Positioning - Develop and execute brand strategies aligned with organizational goals and consumer insights - Define brand positioning voice and creative direction across all channels - Partner with leadership to build long-term brand equity and preference - Manage complete brand P L for assigned categories or business lines Campaign Development Execution - Lead 360- brand campaigns-from concept to execution-across digital social influencer and offline platforms - Collaborate with creative media and production agencies to deliver high-quality campaigns on time - Own the entire campaign lifecycle briefing creative ideation production media planning rollout and post-campaign evaluation - Deliver campaigns that build awareness shape perception and drive measurable business impact Creative Content Management - Develop compelling storytelling and brand communication strategies for social digital and ATL channels - Oversee creative development of video digital assets and on-ground content - Manage influencer celebrity and partnership collaborations to amplify brand engagement Media Planning Analytics - Plan and optimize marketing spends across digital and traditional channels - Work closely with media agencies to ensure high ROI on brand investments - Track and analyze key brand performance metrics awareness reach engagement conversion and derive actionable insights Cross-Functional Collaboration - Partner with Product Digital Marketing and Sales teams to align brand communication with business objectives - Work with internal stakeholders to ensure brand consistency across customer journeys digital assets and partner communications Ideal CandidateCore Competencies - Proven expertise in brand campaign management-creative development production and media execution - Strong creative thinking with ability to translate insights into powerful brand stories - Exceptional project management and stakeholder collaboration skills - Hands-on experience managing creative and media agencies end-to-end - Data-driven mindset with strong analytical and reporting capability - Comfortable working in fast-paced high-ownership environments Technical Skills - Proficiency in Excel PowerPoint and campaign analytics tools - Exposure to digital marketing media planning and performance tracking metrics CPM CTR Reach ROI - Familiarity with brand tracking consumer insights and research tools Personal Attributes - Strong communicator with executive presence and storytelling ability - Creative problem solver who thrives under pressure - Highly execution-focused detail-oriented and self-driven - Collaborative leader who can influence without authority - Passionate about building high-impact consumer-facing brands Eligibility Criteria - Education MBA in Marketing from Tier-1 IIMs only mandatory - Experience Exactly 7 years in brand management or integrated marketing roles - Industry Preference FMCG Fintech BFSI Consumer Tech or Lifestyle brands - Location Pune onsite - Availability Immediate joiners or candidates on short notice preferred If you re a bold creative brand leader who loves turning ideas into powerful campaigns we d love to meet you Perks Benefits and Work CultureOur people define our passion and our audacious incredibly rewarding achievements Bajaj Finance Limited is one of India s most diversified Non-banking financial companies and among Asia s top 10 Large workplaces If you have the drive to get ahead we can help find you an opportunity at any of the 500 locations we re present in India ref updazz com