Brand Manager

3 days ago

Pune, India TalentXo Full time

Description: We are hiring for Brand Manager (B2C eCommerce, Branding).Location: PuneWorking Days:- 5 days/Week (Alternate Saturdays working and should be comfortable to WFH on 1st and 4th Saturday).Must have:- Looking for a strong Brand Marketing Manager profiles, with experience with well-known B2C brandsMandatory (Experience 1):- Must have total 6+ YOE, and recent 3+ years working in end-to-end Brand Marketing (including Brand building, positioning, & brand strategy)Mandatory (Experience 2):- Must have strong hands-on experience in Brand Marketing for a Top / well-known B2C or Fintech brandsMandatory (Core Skills):- Must possess creative thinking, strong project management skills, and be execution-focused; should have managed brand campaigns including creative development, production, social content, media planning, and buying..Mandatory Candidates from Top-6 IIMs or ISB onlyMandatory Well-know B2C Brands in FMCG, Fintech, BFSI, Consumer Tech, or Lifestyle brands.Mandatory (CTC):- The CTC breakup offered will be 80% fixed, and 20% variable, as per Company policyRole & Responsibilities:- Develop and execute brand strategies aligned with organizational goals and consumer insights.- Define brand positioning, voice, and creative direction across all channels.- Partner with leadership to build long-term brand equity and preference.- Manage complete brand P&L for assigned categories or business lines.- Lead 360 brand campaigns from concept to execution across digital, social, influencer, and offline platforms.- Collaborate with creative, media, and production agencies to deliver high-quality campaigns on time.- Own the entire campaign lifecycle: briefing, creative ideation, production, media planning, rollout, and post-campaign evaluation.- Deliver campaigns that build awareness, shape perception, and drive measurable business impact. (ref:iimjobs.com)

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