Performance Marketing Intern

Job Description

About Us:

Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hair loss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya&aposs secret lies in the power of diagnosis. Our unique platform diagnoses the patients hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.

Traya is founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Founders:

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Job Summary:-

Were looking for a Performance Marketing Intern whos eager to learn and dive into the world of online marketing. If you&aposre someone who enjoys figuring out what makes people tick and wants to gain hands-on experience in digital marketing, this is a great opportunity. You&aposll work alongside our team to support campaigns across channels like social media, paid ads, email marketing, and more.

This internship isnt just about watching from the sidelines. Youll get involved with real campaigns, learn from experienced marketers, and develop skills that will be valuable in any future marketing role. Plus, were all about helping you grow, so youll get plenty of guidance and support along the way.

What Youll Be Doing:

Support Campaign Execution: Assist in setting up and managing digital marketing campaigns

across platforms like Google Ads, Facebook, Instagram, and email. Youll help ensure everything

runs smoothly and learn the nuts and bolts of campaign management.

Track and Analyze Results: Help monitor campaign performance, from clicks and conversions to

overall ROI. Youll get comfortable with reporting and analyzing data to figure out whats working

and whats not.

A/B Testing & Optimization: Take part in A/B testing to improve things like ad copy, visuals,

and landing pages. Youll see first hand how small changes can make a big difference in results.

Collaborate with Creative Teams: Work with the creative team to develop engaging content for

ads and social media. Youll learn how messaging and visuals come together to attract customers

and drive conversions.

Stay on Top of Trends: Keep an eye on whats happening in digital marketing. Youll research

new tools, platforms, and trends that could help improve campaigns or open up new opportunities.

Learn, Learn, Learn: This is a hands-on role. Well provide training, but the best way to learn is

by jumping in. Youll gain exposure to tools like Google Analytics, Facebook Ads Manager, and

more.

What Were Looking For:

Willingness to Learn: Were looking for someone whos excited to pick up new skills and grow in

the marketing field. If youre not sure about everything yet, thats fine well teach you the rest.

Smarts & Quick Grasp: You dont need to know everything about digital marketing right now,

but were looking for someone who picks up new concepts quickly and can think on their feet.

Interest in Marketing & Consumers: Whether youve dabbled in digital marketing or just enjoy

learning about what motivates consumers, a genuine interest in how marketing works is key.

Integrity: Youll be working with data and confidential information, so its crucial that you act

with honesty and integrity. We trust our team to handle everything responsibly.

Good Communication: Being able to communicate clearly, whether its through writing or

speaking, will be important as youll be working with different teams.

Nice to Have (but Not Required):

Some familiarity with Google Ads, Facebook Ads, or Google Analytics.

A basic understanding of SEO or content marketing.

Experience using social media for business purposes

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